Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Cision settles claim by sales employees.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. But it’s employee retention and engagement that will take priority. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software. million, down from $14.2

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Survey Software B2B Pitching 149

PR in High Definition

SEPTEMBER 22, 2020

Aside from Amazon, Microsoft and Google, dog breeders and vets, hot tub salesmen and neighbourhood economies have all had some benefit from us all being at home and no doubt we’ll see them heading for the upwards trajectory. Listen to your employees. Few companies have done really well during this period. Listen to your customers.

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Creativity Employee Newspapers Crisis 116

Stuart Bruce

NOVEMBER 10, 2017

Specifically, State Street Global Advisers, the client paying McCann for the stunt, wanted to highlight that companies with women in top positions perform better financially. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts.

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Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

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Software Case Study Technology Tools 78

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google has just announced one the biggest changes to the search engine in recent years. Money can’t buy you happiness….well

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Tools Publicity Measurement SEO 136

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

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Crisis How To Crisis Management Crisis Communications 62

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart? At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Financier Scott Page takes-on one of the bigger elephants in the room: retirement. How to Protect (Or Destroy) Your Reputation Online. My full review: [link]. Happy holidays.

Reputation 40

Reputation Meeting Financial Company 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. There’s no point in building a reputation if the startup is facing an existential threat.

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Writing Communications Marketing B2B 194

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

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Strategy Communications Reputation Measurement 370

PR in High Definition

MAY 24, 2023

On the other hand, in the workplace, GenZ employees have bought into the AI hype. With over 80% of the search market share, Google is the household favourite, but even Google has its limitations. Google is set up to search by keywords, but not to dive into granular and complex questions.

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Google Engineering Tools Privacy 62

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

As Stouse pointed out, “If you Google the definition of “attribution” you’re talking about math, and it means causality. Like the impact of employees, social media posts, what industry analysts or legal are saying, or whatever their lobbying arm is donating to. Stories that are really, really bad do have a financial impact.

Analytics 40

Analytics Crisis Data Measurement 40

Burrelles Fresh Ideas

JUNE 13, 2023

All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. Google returns 29 million pages. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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Financial Reddit Advertising Advertising 190

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

Stuart Bruce

OCTOBER 30, 2014

Google Glass is still at a rudimentary stage. The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees. It’s about doing the right thing.

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Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. A show about communicating with clients, prospects and employees – in person, in print and online. Maximize Your Social. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

MARCH 29, 2017

Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. The change is worldwide, and the halo is fading even for NGOs, which previously had the highest reputation of any sector. ” Trust plummets in Japan. No humans needed.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Stephen Waddington

FEBRUARY 12, 2019

Meanwhile Google+ has fallen by the wayside. The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues.

Publicity 79

Publicity Community Pinterest Reputation 79