Landis PR

JANUARY 8, 2024

You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies. The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week.

Film 59

Film Twitter Viral Social Media 59

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Flack's Revenge

NOVEMBER 29, 2017

Finally, our videographer Jon films each episode, does post-production editing and adds captions. Each video starts with a script (we used to do them off-the-cuff, but found scripting made them tighter and better), usually prepared a couple of weeks before filming. We are currently about three months ahead on episodes ready to publish.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MAY 24, 2018

The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

NewsWhip

AUGUST 10, 2022

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. It’s also important to note that Top Gun and Doctor Strange had virtually the same number of articles written about them, showing just how tuned in the public was to news about the long awaited sequel. .

Comparison 78

Comparison Film Viral Trends 78

Reputation Us

MARCH 16, 2022

The adjective means, “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Wake up America!

Reputation 78

Reputation Government Film Viral 78

5W PR

MARCH 27, 2020

These tend to be celebrities that most people can recognize, including film and music stars. Unlike the previous group, these are people who have become popular solely due to the internet – anything from viral content to constant updates.

Film 97

Film Viral Social Media Strategy 97

Buzzstream

JUNE 16, 2021

Let’s take a look at another piece: This is Director’s Cut , a piece where we revealed the films with the highest on-screen death counts: Should we remake this? new films or TV shows, casting decisions, etc); and a lot of gossip – who’s dating who, who’s arguing with who, etc. They mainly focus on industry news (i.e.

Digital PR 160

Digital PR Film Instagram Writing 160

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Still, positive public reaction suggests that the company’s move was ‘lit’—not sure if I’m using that term correctly.

Consumer 68

Consumer Viral Video Social Media 68

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75

Fashion Telecommunications Crisis Training 75

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. The rationale behind this is that the public would take warnings more seriously. Here are ten of my favourite social media campaigns from 2016. pinimg.com).

Social Media 28

Social Media Viral Film Media 28

PR in High Definition

SEPTEMBER 24, 2019

While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of. Many years ago, there may have been one or two people per publication suited to the story you could offer.

Media 54

Media Newspapers Journalism Video 54

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

PR Conversations

APRIL 27, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

NewsWhip

MAY 26, 2022

For that reason, we looked at Time’s most influential artists of the year and ranked the top 10 based on public interest (engagements to articles about them) since the beginning of 2022. This year Channing Tatum has not just been acting in new films, but directing them as well. Here’s what we found out about each of them. engagements.

Publicity 78

Publicity Film Viral Instagram 78

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou. Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Christina Milanowski is social media director and account supervisor at Minneapolis-based Maccabee , a strategic public relations and online marketing agency. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

5W PR

NOVEMBER 14, 2023

Ruby Barker from Bridgerton Had Psychotic Breaks Due to the Show and Calls Out Netflix For Lack of Support – During and after the filming of Bridgerton, actress Ruby Barker was hospitalized due to psychotic breaks. The post Gen Z Trends: Sept & Oct 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Fashion Film Viral 78

Prohibition

AUGUST 5, 2022

It’s not just TikTok we can see parallels with amid these updates, dual camera mode is also looking to be introduced, enabling users to film both what is in front of them, and their own reaction using both cameras. Reel template options are also being expanding to facilitate jumping onto trends easier. An ode to the new BeReal app?

Instagram 118

Instagram Social Media Video Facebook 118

NewsWhip

MAY 26, 2022

For that reason, we looked at Time’s most influential artists of the year and ranked the top 10 based on public interest (engagements to articles about them) since the beginning of 2022. This year Channing Tatum has not just been acting in new films, but directing them as well. Here’s what we found out about each of them. engagements.

Film 78

Film Viral Instagram Publicity 78

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

SEPTEMBER 13, 2016

Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Once you can fake that, you’ve got it made.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Buzzstream

DECEMBER 17, 2020

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

Mark My Words

MARCH 6, 2018

For anyone who works in the business of promotion – a vocation now given the respectably anodyne title of ‘Public Relations’– the tactical manipulation of controversy is the lifeblood of publicity. Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990.

Brand 60

Brand Branding Film Print 60

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

David PR Group

JULY 28, 2015

Because of this proliferation, people get photographed and filmed doing bad things: Underage kids drinking beer, of-age celebs taking bong hits, and stupid people doing what they do best. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. Let me know. –John.

Reputation 40

Reputation Viral Privacy Retail 40

PRSay

FEBRUARY 4, 2021

After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. Greg Beaubien is a frequent contributor to PRSA publications.

Brand 176

Brand Branding Film Viral 176

Cision

DECEMBER 26, 2017

You will know how the public and competition see you and the point of view they’re coming from. By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

Mark My Words

FEBRUARY 23, 2018

For the promotor -long before their vocation became consolidated into the respectably anodyne title of ‘Public Relations’- the manipulation of controversy is the lifeblood of publicity. What they need is a viral social campaign that “cuts through” and gets people sharing. Offence, on the other hand, is self-immolating.

Print 60

Print Viral Film Construction 60

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. Takeaway: Even if you’re not one of the most respected public figures in U.S.

Policies 64

Policies Film Exercises Viral 64

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire.

Social Media 48

Social Media Marketing Media YouTube 48