Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

MARCH 4, 2024

It’s no surprise that they’re keeping it under wraps as both are highly talked about in the media. Mob Wife Aesthetic – Social media buzz suggests that minimalist beauty has been dethroned, making way for the rise of channeling a “mob wife winter” aesthetic. are together!

Fashion 60

Fashion Viral Trends Television 60

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Agility PR Solutions

OCTOBER 10, 2019

Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events. It typically involves direct interaction with people in some form or fashion (even if only through the […].

Television 68

Television Fashion Print Advertising 68

PRSay

MAY 9, 2023

And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Today, a S’well water bottle has practically become a fashion accessory.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

Cision

JULY 9, 2015

Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers. Pitching tips from print and online media contacts. Lead time and deadlines to help outline your media relations strategy.

Fashion 120

Fashion Print Pitching Media Relations 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Stephen Waddington

MAY 17, 2020

Media Two tales of newsprint - The news stand will be much diminished as newsprint is hit by a decline in ads and sales. The exception may be local and hyper local print that connects directly with communities. Social media, messaging, streaming and video conferencing have become utilities during lockdown.

Tourism 118

Tourism Fashion Travel Retail 118

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. But a good media kit is super important.

Media 120

Media Television Video Print 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

The fans and the media have two great heroes to root for and the differences couldn’t be more stark. The fashion factor. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The style showdown has already begun, and it may be hotter than the game itself.

Sports 149

Sports Fashion Print Pitching 149

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Why is media coverage important? How to secure media coverage through outreach.

Print 112

Print Trends Agency Brand 112

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape.

Fashion 120

Fashion Pitching Journalism Social Media 120

Flack's Revenge

MAY 4, 2016

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape.

Creativity 120

Creativity Print Big Data Fashion 120

Shift Communications

JUNE 8, 2018

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”.

Print 83

Print Fashion Writing Google 83

Konnect Agency

NOVEMBER 26, 2019

Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more. She also explained that this extends beyond #MeToo as we live in a world of comparison thanks to social media.

Fashion 75

Fashion Comparison Instagram Social Media 75

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. The same rings true when vying for media coverage. Activating for media and consumers differently, but simultaneously.

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 4) A total fashion disaster: Gucci’s blackface sweater.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

FEBRUARY 28, 2013

However, perhaps contrary to the impression being created by the world’s media, things are ever so gradually starting to move forward. Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape. Yes, we’re even starting to talk about marketing.

Industry 100

Industry Marketing Media Radio 100

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key. Much of PR today is about leverage.

Journalism 78

Journalism Social Media Radio Fashion 78

Prohibition

MARCH 16, 2020

If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. A blogger who certainly has an eye for fashion! A fashion focused influencer whose feed takes a natural tone. Josephine is a fashion influencer who always looks runway ready.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. A blogger who certainly has an eye for fashion! A fashion focused influencer whose feed takes a natural tone. Josephine is a fashion influencer who always looks runway ready.

Fashion 62

Fashion Instagram Travel Trends 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way.

Airlines 120

Airlines Exercises Fashion Print 120

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). Print letters are becoming rare as we share more information via email and social media instead, and we are presented with more and more options to pay bills online and conduct all of our banking over the ‘net.

Privacy 108

Privacy Banking Print Fashion 108

Melissa Agnes

JULY 2, 2014

But as someone who’s unfortunately taken the same path as Hannah, albeit in less dramatic fashion, I’m here to tell you that the destructive exit is not all it’s cracked up to be. In fact, sometimes it seems like the world of media, or even ad agencies, is a constant revolving door. Let me explain why.

Reputation 250

Reputation Print Customer Service Creativity 250

Mark My Words

OCTOBER 2, 2020

If there’s one thing guaranteed to make the UK media go gaga (apart, of course, from whoever’s t**s or fanny fell out whilst they were getting out of a cab at ritzy club) it’s anything to do with animals. We set to the task of improvising some not-quite-too-far-fetched media-friendly guff to get ourselves off the hook. Please help!

Print 78

Print Course Fashion Storytelling 78

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. She is nationally known as one of the foremost speakers in the country on all things social media. Heather West. westlevyPR. Bill Stoller. publicityguru. Steveology. Shonali Burke.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

DECEMBER 16, 2014

Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. They even asked local media personality, Alison Kaplan to emcee the event, which I thought was pretty smart (instead of having the Verizon folks do it). Make the red carpet fun! And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

Wildfire

JUNE 25, 2019

Naturally, viewers were concerned about his death, causing a social media frenzy with thousands seeking answers to what happened to Simon. Once the data was collected, fashion designers from African countries transformed the data into one-off pieces to help tell each city’s respective stories, including about infrastructure and energy.

Fashion 40

Fashion Comparison Insurance Insurance 40

5W PR

OCTOBER 4, 2017

Creating meaningful content through top tier media coverage, influencer activations and strategic brand & celebrity partnerships has proven our clients in the marketplace and impacted their bottom lines. We deliver: Top-tier print, broadcast and digital coverage (across women’s and men’s-focused outlets). CEO and expert profiling.

Print 83

Print Journalism Consumer Agency 83

Shift Communications

OCTOBER 22, 2015

Here are few tips for last minute pitching before the opportunities close: Don’t bother with long lead: Know who writes for the print issue of the publication and who writes for online. Most glossies have already put their holiday print issue to bed by September, so focus your outreach on online contacts.

Pitching 60

Pitching Print Exercises Fashion 60

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. To media tours. During one of my agency stints, a couple weeks in, I started noticing a trend: The women really amped up their fashion game on client meeting days.

Corporate 148

Corporate Fashion Agency Travel 148

Prakkypedia

MARCH 8, 2015

They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. They know that the guest lists for the events below are likely to be very different: Launch of a new fashion line. Global, national, state, local and trade media. What makes an A list?

Fashion 60

Fashion Local Film Community 60

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. So, be prepared to pull together all of the elements they need, and in a timely fashion.

Print 60

Print Product Launch Fashion Report 60

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. This will be used for reference purposes, as well as for ease of access in the midst of a crisis.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

Buzzstream

NOVEMBER 7, 2017

Niche media outlets. Lifestyle/fashion/celebrity media. Things are relatively easy when we reach out to business and/or tech media outlets, as we have a lot to share about our experience as a tech startup company and the key tech functionalities that enable our business. Social media engagement increased by up to 20%.

Fashion 48

Fashion Pitching Tools Resources 48