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Implementing a comprehensive content distribution plan

Onclusive

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

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PR’s First True Revolution

Maxim Behar

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? PR used always to be dependent on traditional media, as well as being dependable. This has entirely changed with social media, which has uplifted the quality of Web 1.0 Absolutely not.

Print 64
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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Read on to find out how to craft the best collaboration.

B2B 191
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. and Jermaine Dupri.

Sports 85
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What Goes in a Great Media Kit

ReimaginePR

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. But a good media kit is super important.

Media 120
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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

However, perhaps contrary to the impression being created by the world’s media, things are ever so gradually starting to move forward. Turn on the radio in Tripoli today. Pitbull and Coldplay battle it out with talk radio, Arabic music and religious broadcasting for the city’s ears. and you’ll find at least a dozen stations.

Industry 100
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Thinking Critically with Robyn Stevens

Critical Mention

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key. Much of PR today is about leverage.