Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0. Provide Value.

B2B 92

B2B Community Facebook How To 92

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Most striking were the factors that do not explain the virality of false information. So far, Facebook has struggled in its response to the crisis. There’s more bad news on the “fake news” front. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

Cision

SEPTEMBER 14, 2017

Facebook is a daily hub of social activity and expression for most people, and Facebook friends are often ideologically similar to ourselves. A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted.

Journalism 309

Journalism Study Social Media Resources 309

Prohibition

FEBRUARY 13, 2024

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. The best way to reach them is to invite them into a special club, Facebook group, etc.

Viral 120

Viral Nonprofit Software Social Media 120

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I would never defend spammers, but I will defend a tool, that if used properly, can improve performance.

Reddit 178

Reddit Software B2B Technology 178

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Brands that want to develop trust should focus on reputation management using social media tools. Social Media as a Two-way Communication Tool During Crisis. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JUNE 29, 2017

One of the major issues behind this disconnect is that the industry has been slow to adopt the tools that are already available. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. Connecting Data and Storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

JANUARY 9, 2020

Top publisher on Facebook . LADbible – Top publisher on Facebook. The LADbible is the top publisher on Facebook, and it’s not even really that close. If you’d like to see how you can get NewsWhip data into your reporting, check out our tools here. . That’s right, it’s Whippies time! Best Newcomer .

Reddit 88

Reddit Facebook Viral Data 88

Stephen Waddington

FEBRUARY 10, 2019

Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media. Tool: how well are you using LinkedIn? It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships.

Viral 68

Viral Journalism Analytics Case Study 68

Cision

MAY 12, 2017

Alternatively, keep a track of the backlinks on poor-quality websites with tools like Ahrefs. The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. Meanwhile, his Facebook posts are used as a way to keep the public updated every step of the way, in near real time. Bezos’s approach to owned media looks a little different.

Facebook 97

Facebook Travel Instagram Viral 97

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Brand Branding Facebook 68

Remote PR Jobs

OCTOBER 11, 2022

Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Your audience is your best tool for improvement as they are the ones partaking in your company’s service or product. Performance Metrics. Keep It Creative. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

JULY 28, 2015

But without the right tools, it’s impossible to scale media monitoring services as the business grows. Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse.

Media 120

Media Viral Newspapers Digital PR 120

Prohibition

JANUARY 23, 2023

With that said, for brands using multiple social channels, Instagram should be considered the primary tool for optimising videos. Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

MAY 12, 2023

However, if you’re one of those other people who want to use LinkedIn as a tool to help you get smarter and build out your network, you would be wise to look at your stats at least monthly because they can help you create better content and accomplish your goals. For most people, that’s what LinkedIn is.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Waxing UnLyrical

APRIL 23, 2013

The Fake Facebook Meme. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. Twitter and Facebook both contain plenty of fake followers. The quote went viral, thus crediting the tweeter.

Social Media 106

Social Media Media Viral Facebook 106

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

But as a demand generation tool, PR is highly imperfect. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. So it stands to reason that earned media and social mentions generated by a strategic PR campaign work as a sales support tool. Convey Expertise.

Education 120

Education Leadership Viral Consumer 120

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity. AI: The poison and the vaccine.

Media 74

Media Viral Video Newspapers 74

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours. ” Public Relations Tactics 22, no.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . It may not exactly be viral, but you’re getting the word out to the people who count. This is post 3 of our 5-part #CreativePR blog series. An out-of-the-box way to create buzz .

Pitching 153

Pitching Media Conference Storytelling 153

MaccaPR

FEBRUARY 19, 2018

Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. The video quickly went viral, racking up over 1 million views the first day alone. Struck by Caine’s inventiveness, he decided to make a video about the arcade. to visit and play in Caine’s Arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Social media is a powerful communications tool that presents many wonderful opportunities. Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign.

Case Study 232

Case Study Crisis Twitter Viral 232

Stephen Waddington

JULY 17, 2018

Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook. Head to the Asda Facebook page and you’ll see just how much people love reading these stories. Asda’s story workflow Storyfinder is a newsdesk tool created by IMP.

Storytelling 60

Storytelling Local Community Case Study 60

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

Cision

JULY 20, 2015

One of its greatest tools are “triggers.” When I post about a birthday party on Facebook or Instagram or when I talk about Pump it Up with fellow parents, it becomes a very public remedy to a universal parenting quandary: what in the world do we do with these kids? .” Need a place to go on an in-service day?

Energy 120

Energy Viral Storytelling Community 120

ZudePR

MAY 17, 2016

I was waxing lyrical about all the new online tools PRs can use to do their jobs better. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?". He humoured me. Click to Tweet.

How To 60

How To Tools Writing Viral 60