Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 119

Social Media Conference Media Corporate 119

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Build and Establish Thought Leadership. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Cision

JANUARY 25, 2016

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. We only have a handful of trusted friends (despite what Facebook says). Social network friends are homogeneous… and difficult to segment.

Social Media 120

Social Media Media Facebook Software 120

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet. 2 Hubspot survey – [link].

Social Media 60

Social Media Strategy Media Survey 60

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. How is public relations measured? In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. When you export Facebook page level data to Excel (eg a .xls

How To 120

How To Media Comparison LinkedIn 120

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Cision

SEPTEMBER 6, 2016

Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. Social customer service (sometimes referred to as “social care”) is often a customer expectation that we struggle to meet. Convert social contacts to SMS or email.

Customer Service 120

Customer Service Social Media Resources Facebook 120

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60

NewsWhip

MARCH 2, 2023

engagements on Facebook and Twitter. For context the top two recipes had more Pins on Pinterest than all of the articles combined had engagement on Facebook and Twitter. Texas Roadhouse wins at Facebook The steakhouse chain was the second most engaged in terms of coverage, and this came from a variety of sources.

Comparison 78

Comparison Pinterest Local Instagram 78

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. Twitter and Facebook lagged significantly behind the photo-sharing platform—engagement increased a mere 32% and 27% respectively.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Sword and the Script

AUGUST 4, 2020

Talkwalker acquires Nielson Social The social listening platform Talkwalker said it acquired Nielsen Social for an undisclosed sum. Talkwalker characterized the product as “social measurement and audience insights software.” Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 149

Media Relations Media Print Software 149

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. Refer from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls.

Social Media 40

Social Media Brand Branding Media 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate.

Radio 74

Radio Television Media Local 74

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. I see lots of content on NFTs, Twitter, and Facebook getting lots of shares. This is also referred to as passive link building. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., In other words: neglect SEO at your own risk. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Cision

OCTOBER 12, 2015

This is consistent with my experience and is probably one of the worst kept secrets about social media. I mention all social channels to suggest that lack of social proof on the lower barrier-to-entry platform could perhaps influence whether readers would share another platform such as Facebook, Google Plus, Reddit, et cetera.

Twitter 120

Twitter Measurement Reddit Data 120

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. What Facebook Dislikes Could Mean for Data-Driven Marketers. The hot topic in PR is always strategy.

Twitter 74

Twitter Pitching Facebook Data 74

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. With everyone stuck at home we’ve seen a boom in big messaging and social networks. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Prohibition

AUGUST 4, 2021

Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected.

Reputation 62

Reputation Brand Branding SEO 62

PRSay

FEBRUARY 5, 2019

We could interview the vets who were examining the dogs during a Facebook Live broadcast. We could set up multiple ways to communicate using a hashtag through our strong social media network, digital communications and website. We could photograph the conditions these dogs were rescued from.

Case Study 98

Case Study Study Guidelines Internal 98

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns.

Marketing 45

Marketing Insurance Insurance B2C 45

Cision

SEPTEMBER 28, 2015

.” Of course Stein has a vested interest in influencers (Laundry Service is a very innovative shop focused on social influence, working with high profile brands such as Beats, the Oprah Winfrey Network (OWN) and Nike’s Jordan brand ), but it occurred to me how contextual most people’s understanding of social influence is.

Marketing 120

Marketing Groups Journalism Social Media 120

Communications Conversations

OCTOBER 11, 2016

For example, any socially active company will most likely have the following data sources: Facebook Insights (including ad metrics). In other words, Google Analytics may be telling you Facebook is referring 28 percent of all traffic to your site (good for you, if this is the case!). LinkedIn Analytics. Twitter data.

Data 60

Data Analytics Google Facebook 60

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. ” So wrote Katie Paine on her Facebook Page earlier this week, when Don Bartholomew passed away. I got to know Don a few years ago, after I’d become a “social media” person.

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

MARCH 15, 2013

Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E. Hello, measurable objectives, where did you go? In PR : Measurement is frightening. In PR : Yes.

Publicity 111

Publicity Measurement Community Crisis 111

Shift Communications

JULY 10, 2015

Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. Your boss is going to want to see how your work is affecting not just social growth, but also other metrics like web traffic and bottom-line conversions.

Community 60

Community Tools Measurement Crisis 60