ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

ReimaginePR

JULY 10, 2018

Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? One option to avoid this barrier is to partner with a Facebook advertising specialist that can highlight the information that truly matters. What Metrics Should I Be Monitoring?

Facebook 136

Facebook Guidelines Advertising Advertising 136

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

Facebook 79

Facebook Social Media Government Employee 79

Prohibition

NOVEMBER 6, 2021

After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform. How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. Even Apple’s Tim Cook weighed in, saying he had no advice for Facebook CEO Mark Zuckerberg because he “wouldn’t be in that situation.”

Facebook 124

Facebook Privacy Data Survey 124

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

Communications Conversations

JULY 21, 2020

That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. In other cases, it’s almost like a “Glamour shot” (I know I’m dating myself with that reference)—which essentially is a “best self” shot.

Social Media 78

Social Media Media LinkedIn Training 78

Cision

JANUARY 25, 2016

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. We only have a handful of trusted friends (despite what Facebook says). Social network friends are homogeneous… and difficult to segment.

Social Media 120

Social Media Media Facebook Software 120

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Build and Establish Thought Leadership. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

MAY 26, 2015

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

Facebook 120

Facebook Analytics Measurement Google 120

Melissa Agnes

APRIL 11, 2015

What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Interesting is an understatement when referring to this episode of TCIP. Like them on Facebook. Download this file (right-click and choose “save as”). Subscribe: iTunes | Stitcher.

Social Media 174

Social Media Crisis Management Crisis Media 174

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? 2) Don’t just track the placements, measure which articles are trending on social media. The same waza can be applied to public relations. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Trends 397

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether.

Social Media 120

Social Media Media Wikipedia Tools 120

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” But that doesn’t always work on social media!

Social Media 62

Social Media Marketing Media Instagram 62

Remote PR Jobs

SEPTEMBER 25, 2023

While all three media efforts are important to your overall goals and should converge in your strategy, there are still distinct differences. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Owned Media Owned media is content you’re in full control of.

Media 100

Media Pinterest LinkedIn Case Study 100

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace.

Social Media 60

Social Media Interviews Media YouTube 60

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 88

Social Media Conference Media Corporate 88

5W PR

JANUARY 22, 2024

Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience. This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts.

Advertising 78

Advertising Advertising Exercises Measurement 78

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet. 2 Hubspot survey – [link].

Social Media 60

Social Media Strategy Media Survey 60

5W PR

JANUARY 3, 2024

Understanding shoppable content Shoppable content refers to interactive digital experiences that seamlessly integrate product information and purchasing options. The evolution of shoppable content can be traced to the integration of e-commerce with social media and other digital channels.

Brand 78

Brand Branding Mobile Pinterest 78

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you.

Guidelines 60

Guidelines Social Media Media Privacy 60

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 79

B2B Social Media Company Marketing 79

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”.

Social Media 66

Social Media Brand Branding Media 66

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

5W PR

AUGUST 13, 2021

Not only that, but the people who have personal brands on social media platforms end up having an easier time attracting as well as communicating with the target audience. The profile should include the name of the business owner, a short biography, and links to social media profiles. Social Media Activity.

Case Study 88

Case Study Social Media Instagram Consumer 88

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.”

Real Estate 152

Real Estate Journalism Construction Newspapers 152

Norton's Notes

DECEMBER 21, 2017

Are you fed up of fake engagement on Facebook? These days it’s pretty hard to log on to your Facebook without seeing ‘tag that work colleague you couldn’t survive without ’ or ‘like if you’re hungover this morning’, however, thankfully that’s about to change.

Facebook 44

Facebook Guidelines System Instagram 44

PRSay

JUNE 2, 2021

The most famous early references to strategy are found in Sun Tzu’s “The Art of War,” written in 400 B.C. — Word-of-mouth campaign strategy: Encouraging organic conversations about your brand, product or organization by setting a buzz-worthy message in motion through cause marketing, video or other media.

Strategy 174

Strategy Meeting LinkedIn Communications 174

PR 20/20

JUNE 1, 2018

billion people worldwide use some form of social media. That’s a lot of potential followers, clicks, likes and engagements waiting to happen with your brand on social. Creating relevant, engaging social media content for all of your brand’s channels is only half the battle. Your social media inbox, that is.

Social Media 40

Social Media Tools How To Media 40

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60