Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Marketwired

FEBRUARY 4, 2016

It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. Second, we’ll finally have a better way to measure the work we do, day in and day out. Some believe that the Barcelona Principles are the end all, be all for measuring PR campaigns. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

NewsWhip

JUNE 2, 2020

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Despite having 107 individual media brands, reaching 22 million people across radio, digital, TV and magazines, Bauer realised that some of its brands were operating in silos.

Case Study 78

Case Study Study Radio Analytics 78

NewsWhip

APRIL 27, 2023

The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

PR Insiders

MAY 7, 2021

But the question remains: If you don’t measure PR by direct sales or new clients signed today, how can you determine whether your message is at least getting through and resonating with people who may be future customers or clients? When we talk about the media, we think of newspapers, magazines, TV, and radio. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Measurement 40

Measurement How To Marketing Engineering 40

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. We’ve all heard of the saying that goes, “All publicity is good publicity.” .

Reputation 105

Reputation Brand Branding Analytics 105

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. About Critical Mention.

Television 60

Television Radio Analytics Government 60

Critical Mention

NOVEMBER 2, 2021

Whether it’s a Tweet or a Facebook comment, people who provide feedback ultimately want to be heard. Use the opportunity to highlight how you can enhance the customer’s experience and how you’ll ensure no other customer goes through that same experience because of the measures you will start to take place thanks to their feedback.

Sports 141

Sports Facebook Writing Brand 141

Ethical Voices

SEPTEMBER 19, 2022

He doesn’t like to do things in small measures, clearly, because he turns around and goes, “Hey, let’s open up in four other markets,” so we opened up Thailand, Cambodia, Vietnam and Laos, and that was all last year. Then they got Facebook. In Cambodia, Facebook is almost like Google. Let’s leave.”

Ethics 83

Ethics Radio Sports Facebook 83

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

Cision

AUGUST 18, 2015

At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. But before you can measure your social ROI, you need a powerful social strategy. It took thirty-eight years before 50 million people gained access to radios.

Communications 120

Communications Social Media Television Radio 120

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Marketing 92

Marketing SEO Radio Video 92

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. The thing that gets me up in the morning is…Radio 4 Today programme. The one website I always check is…Facebook. Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

Beyond PR

MARCH 22, 2018

Just measure it in inches.” The same was true for watching hours of TV news or listening to shows on the radio. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Broadcast – television and radio. “Don’t pay any attention to what they write about you. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Facebook trending. Why is monitoring trending topics so important? Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

MAY 21, 2020

Season updates, team safety measures and athlete health coverage are already being shared through online news sites. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Physical distancing limitations will only heighten social media usage. SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Cision

JANUARY 19, 2017

How do you measure that success? You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it. Especially starting a career in the media industry — consume all types of media, newspapers, radio, blogs, podcasts, etc. What is your secret to media relations success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag. Yeah but don't we do it on the radio too, there is no future of the internet". It's the same with social media.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Conversations

JULY 24, 2018

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Dr. Heather Yaxley: It is interesting to see some momentum around measurement and evaluation triggered in large part by publication of the Barcelona Principles in 2010. Can we do that?

Publicity 46

Publicity Study Government Internal 46

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. We used to measure TV ratings by 15-minute increments, but those didn’t really tell us how long viewers were watching (or if they were in front of their TVs at all) and why they chose to watch a specific program.

Brand 48

Brand Branding Storytelling Healthcare 48

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Waxing UnLyrical

NOVEMBER 11, 2010

I’m told my grandfather was stunned when he heard over the radio that there would be a blackout drill. Comment as pts moderator Jagan Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! And not just that it would take place, but when and where. “Those bloddy fools!

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. All this via one bare-bones blog and a Facebook group. Nothing quite sums up the impact of the legendary “pink chaddi.&# pts Settings.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s pts Settings. Sign out Leave your comment here.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 107

Facebook Privacy Twitter Social Media 107

Flatiron Communications

MAY 20, 2015

What measure has it decided to use? Facebook’s “instant articles” _. Q9) Which of these does Facebook not own? . KNX Radio __. Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q2) Jon Stewart will soon retire as host of Comedy Central’s “The Daily Show.”

Journalism 28

Journalism Radio Report Advertising 28

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52