PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Meet people where they are. pictured above ), during an Oct.

Social Media 97

Social Media Conference Media Corporate 97

Deirdre Breakenridge

FEBRUARY 26, 2019

But, now matter where they share stories, they learn to consider their audience’s situation, timing of their news, the appropriate channels to deliver valuable information, how to segment messaging, and measure on different platforms to demonstrate success.

Communications 184

Communications Skype Ethics Leadership 184

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.”

Crisis 191

Crisis Data Software Privacy 191

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. Would you recommend a career in social media to today’s young grads?

Social Media 60

Social Media Media B2B Content Marketing 60

ZudePR

FEBRUARY 22, 2016

That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. New Business Meetings. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

Buchanan PR

MARCH 14, 2024

The measure passed by a 352-65 vote, and now heads to the Senate. of brands), Facebook (used by 42.1% The ultimate goal is always to connect with audiences where they are – and if not on TikTok, brands must be ready to meet them where they head next. A TikTok ban could be damning for influencer marketing as we know it.

Marketing 70

Marketing YouTube Instagram Strategy 70

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle.

Storytelling 329

Storytelling SEO Community Engineering 329

Cision

SEPTEMBER 6, 2016

Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. Social customer service (sometimes referred to as “social care”) is often a customer expectation that we struggle to meet. Convert social contacts to SMS or email.

Customer Service 120

Customer Service Social Media Resources Facebook 120

wiredPRworks

APRIL 3, 2017

Every month, we meet with clients. And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. More via Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. Putting a value on media coverage or social media awareness remains a bit of a Holy Grail. Companies that rebounded this year include AIG and Facebook while major decliners included Starbucks and CVS. Sign petitions? One can aspire.).

Reputation 40

Reputation Measurement How To Financial 40

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. Are you trying to measure the success of your campaigns without metrics like the majority of brands? Measure Performance. Measure Performance.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

PR 20/20

NOVEMBER 15, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication cornerstone for more than one generation. billion have social media accounts. Meet Your Audience More Than Halfway. Of those, 2.3

Small Business 40

Small Business Social Media Media Employee 40

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls.

Social Media 40

Social Media Brand Branding Media 40

Cision

APRIL 11, 2016

Facebook is concerned that you’re not sharing enough personal information on its network. They call it “context collapse” and while it may be real, it is a problem that any other social network would be happy to have. A couple of things: first, all social networks are pay-to-play at a certain scale.

Pinterest 120

Pinterest Facebook Resources Twitter 120

Cision

MAY 16, 2016

Mass email, distribute it in a meeting, post to a group on Slack, fax it in a TPS report ? Whatever we hope to accomplish, we need to measure. If you put an ad on Facebook, you measure it, or if you send out a communication, you measure it, but how do you measure internal communication? Of course you do.

Internal 218

Internal International Communications Employee 218

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. 47% said “in-person company/team meetings.”. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. She’s been active in SM since the early days, and I finally got to meet her in person at the SoloPR Summit last year. By her own admission, Bess isn’t (yet) a social media butterfly, but this lady has a resume that packs quite a punch.

Social Media 40

Social Media Media Community Web 40

5W PR

DECEMBER 22, 2020

So when a consumer opts in on a fitness site to find out how many calories were burned shoveling snow for the past hour, he/she not only receives an immediate answer but also sees the number of remaining calories that need to be burned by the end of the day to meet the daily minimum. The right ones in push ads could attract new customers.

eBook 88

eBook Consumer Blogging Study 88

Beyond PR

FEBRUARY 20, 2017

Start Meeting Together. It makes sense that if you want to align the two departments, you should meet as a unit. The meetings don’t have to be long, but they should be fairly frequent so that nothing slips through the cracks. This is where those meetings come in handy! Hold a Facebook Live event to announce the winner.

Marketing 101

Marketing Meeting Interviews Pitching 101

Cision

NOVEMBER 22, 2017

But with tools like Upfluence that provide data on influencers’ locations, social network metrics, and engagement rates, executives can easily find accounts with fewer but more engaged followers. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Also, creating the strategy and implementation that truly helps the client meet their goals. What do you like most about working in the PR industry?

Employee 120

Employee Agency Meeting Strategy 120

Critical Mention

OCTOBER 21, 2018

There is a lot more than what meets the eye when it comes to getting to the top of search engines. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement.

SEO 74

SEO Strategy Engineering Local 74

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

AUGUST 31, 2015

10 Tips: The Social Media Landscape in China. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” Based in the Washington, D.C.,

Meeting 40

Meeting Case Study Writing Data 40

NewsWhip

AUGUST 19, 2021

Measuring misinformation and using NewsWhip. Both NewsGuard and the University of Michigan have their own unique ways of measuring misinformation. We’re reading all of the websites that are getting the most engagement on Facebook, Twitter, and other social platforms.

Trends 78

Trends Publicity Reputation Advertising 78

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

The Stalwart Blog

OCTOBER 28, 2015

My colleague, Tyler Hustwick, recently introduced Canva to the agency and since then, team members have created awesome graphics to accompany social media posts or other marketing collateral pieces. Are you responsible for tracking social media analytics for your company or clients? Meet Dasheroo. Email analytics?

Tools 60

Tools Analytics Data Measurement 60

Beyond PR

SEPTEMBER 26, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. These super users often access social platforms for more than eight hours per day. Observers — this is the biggest population of a social archetype at 39 percent of all journalists.

Journalism 63

Journalism Social Media Study Comparison 63