Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. As I write this post, the current asking price on OpenSea is $36,099.60. Pitching on Fridays. “We

Software 86

Software Pitching Internal International 86

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. If these questions are hard to answer or overly vague, the story will be difficult to write and likely of limited value to readers.

Meeting 78

Meeting Automotive Media YouTube 78

Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

Media 120

Media Pitching Social Media Report 120

OnePitch

SEPTEMBER 27, 2022

During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more. Her Inbox & Pitches. [00:02:47] You can even toggle too if you have a favorite tech brand like Samsung or Tesla or it has its own tab, Facebook. There were pitches waiting.

Pitching 81

Pitching Writing Interviews Policies 81

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. What story or stories are you most proud of?

Automotive 82

Automotive Engineering System Media 82

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Before you share coverage, you need to get coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

Software 0

Software Media Leadership Journalism 0

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. If you can tie into a story you know they’re already writing about because it’s breaking news, you can more easily insert your client into the story.

Media 100

Media Data B2B Pitching 100

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. While your PR team is targeting tech outlets such as Wired and Recode with the same story, they’re also pitching Elle Décor and Real Simple, emphasizing how the fridge makes a décor statement while making home life easier altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started? HDT Facebook: [link].

Meeting 82

Meeting Automotive Media Transportation 82

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. Lock down your Facebook profile completely! By Landis Staff. You never know.

Communications 52

Communications Software Interviews Journalism 52

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” The PR Opportunity for Brands as Publishers Tinker with Journalism. Of course, I jumped to make it happen.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Journalism 50

Waxing UnLyrical

MAY 20, 2015

However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. What are we doing?"

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. So we can add him to the list. However, this isn’t always the case.

Digital PR 62

Digital PR Report How To Pitching 62

Beyond PR

MARCH 6, 2018

In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). According to Search Engine Journal, SEO leads have a 14.6 The results might shock you. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JULY 2, 2018

A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. You can also follow our Facebook page for the latest updates and reminders. Shonali’s PR Virtuosos, blogs, etc.). measurePR #PRStudChat #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

OCTOBER 6, 2010

He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Comment as pts moderator Geoff Livingston Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Social Media 73

Social Media Twitter Facebook Measurement 73