Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The marketing department can be split into three types of media — paid, owned and earned.

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

PRSay

OCTOBER 2, 2017

If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. Marketing Data.

Data 144

Data How To Storytelling Analytics 144

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? In fact, I know from experience, they coexist nicely. Psychographic.

Storytelling 45

Storytelling Data B2C B2B 45

NewsWhip

SEPTEMBER 26, 2019

million engagements across the web and social and was shared over 265k times on Facebook. The strikes were more engaged on social platforms, with Facebook and Twitter really driving the conversation in real-time as strikes around the world progressed. Top Posts for Climate Strikes on Facebook. It garnered 1.3 Katherine Ellis.

Social Media 127

Social Media Media Instagram Facebook 127

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. I hopped the proverbial fence from journalist to vendor to work in marketing. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

NewsWhip

DECEMBER 19, 2019

Not getting any engagement on Facebook? Utilizing tools available to empower your content strategy is the future of marketing and what better way to kick off the decade than implementing new technology with the ability to monitor industry trends and even predict which stories will take off? Is every tweet met with crickets?

Strategy 103

Strategy Trends Storytelling Journalism 103

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

NewsWhip

FEBRUARY 12, 2020

Twitter was up-to-the-minute updates and commentary surrounding the winners, and Facebook was a mix of both. Katherine is a Content Strategist working at the confluence of journalism + marketing. Here were some of the top brands called out during the red carpet walk. Katherine Ellis.

Film 78

Film Fashion Journalism Storytelling 78

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Marketing and PR jobs have changed, so what skills do you need to succeed?

Social Media 52

Social Media Corporate Communications Media 52

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. ET, to discuss change and social media. About Spin Sucks. Its mission?

Community 150

Community Social Media Media Education 150

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Social media users passed the 3.5 Corporate blogs are the norm.

Social Media 52

Social Media Brand Branding Customer Service 52

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? What are the biggest content marketing mistakes that brands make?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. I always remind clients it’s about storytelling. Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

MARCH 31, 2016

Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? How has content marketing changed over the years? We’re numb to it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

SEPTEMBER 5, 2019

Busch broke into the conversation mid-August: during peak pumpkin promotion time they dropped a cryptic photo of a “Pumpkin Spice Latte Super Hard Seltzer” that has 17% ABV on Facebook then sat back and watched the internet lose its collective mind. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Web 116

Web Data Trends Brand 116

David PR Group

AUGUST 4, 2014

I have been thinking about channels a lot lately but mainly communications and distribution channels for our marketing messages. My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. .”

Television 76

Television Groups Storytelling System 76

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

Solo PR Pro

JANUARY 7, 2019

Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Content Marketing. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. View the webinar now and get ready to wow your clients. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. In a certain market? – actually implement them.

Exercises 62

Exercises Measurement Enterprise Technology 62

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it.

Facebook 167

Facebook Real Estate Analytics Report 167

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Paul magazines on the magazine rack.

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

MARCH 11, 2024

In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Meeting Report Journalism 92

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100