PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Know who is interviewing you. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 102

Meeting Media Journalism Interviews 102

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Even my public-facing Facebook page has that info. What do you consider to be mission-critical research when pitching journalists? One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” What audience can you deliver to the influencers you pitch? Now back to you.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. PR professionals can use ChatGPT to generate ideas for social media posts such as tweets, Facebook posts, and Instagram captions.

Retail 156

Retail Video Pitching Technology 156

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. All goes to show that the conversation doesn’t stop once the interview is over with.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Prakkypedia

JANUARY 8, 2023

The same article offers a terrific summation of the western world’s most popular social media channels: Facebook still has billions of users, but no one actually likes using it. ’ Zen Media makes another post-pandemic prediction, in that “face-to-face interviews will make a comeback” It makes sense.

Trends 148

Trends Government Internal International 148

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. Now, these are tools that they need to use to do their jobs. Nimble coverage is crucial.

Skype 198

Skype Media Interviews Advertising 198

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. Welcome to the show, Jeff.

Social Media 130

Social Media How To Brand Branding 130

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. To give your pitch context and depth, also link to an FAQ and a backgrounder. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

PR for Anyone

FEBRUARY 21, 2022

We also now have Twitter Spaces, and Facebook is testing its own audio platform. Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. There are media groups, PR groups.

Publicity 130

Publicity YouTube Video Groups 130

Rock the Status Quo

AUGUST 15, 2014

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

PR for Anyone

SEPTEMBER 8, 2022

But, if you are on Facebook or Twitter, you can pin it for a while. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So here are some ideas of what to do with your most recent media appearance.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

JUNE 23, 2021

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. Sharing her knowledge on trending story that was impacting many made it easy for the pitch to land in the media. Media outlet that was pitched: Great Day Washington , WUSA9 , Washington D.C.

Travel 130

Travel Television Insurance Insurance 130

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

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Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 135

Pitching Interviews Video Report 135

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Often successful PR begins with the perfect pitch idea. There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. Blog storytelling has reach.

Blogging 159

Blogging Interviews Storytelling Community 159

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 74

Radio Television Media Local 74

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. These kind of interviews are often “gateway PR” to a profile or other more prominent piece down the road.

Hotels 200

Hotels Local Interviews Viral 200

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. That kind of PR pitching reveals a shot-gun approach. And I gather lots of opinions about business and public policy on Facebook, reading what friends are posting.". Paul Pioneer Press , the weekly.

Interviews 48

Interviews Radio Journalism Newspapers 48

OnePitch

SEPTEMBER 27, 2022

During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:47] I get a lot of pitches.

Pitching 81

Pitching Writing Interviews Policies 81

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

Shift Communications

MAY 21, 2018

Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. Why Pitch News Under Embargo. Embargoes give your PR team time to follow up/convince press they should cover your story (over all the other ones they’re being pitched). How Embargoes or Exclusives Get Pitched. So far in 2018, 101.9

How To 68

How To Pitching Report Interviews 68

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. If you have to choose just one, start with Facebook. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

OnePitch

NOVEMBER 8, 2022

During the episode, Collette shares her thoughts on pitches labeled as ‘exclusive’, why it’s important to include dates in your subject lines, her thoughts on brand recognition vs quality products, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Too much. [00:02:42]

Pitching 90

Pitching Trends Travel System 90