Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview.

Media 100

Media Data B2B Pitching 100

Bianchi Biz Blog

NOVEMBER 14, 2022

It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick.

Automotive 81

Automotive Engineering System Media 81

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. Right, you know, you got Facebook. Is it newspapers in that piled up on the, on the porch? She took a national story/trend and brought it local.

Case Study 100

Case Study Study Media Local 100

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. My daily newspaper of choice is…newspaper? And they told a good story. Ask me instead about my news source of choice.

Newspapers 120

Newspapers Reddit Journalism Technology 120

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses.

Publicity 90

Publicity How To Course Facebook 90

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

Pitching 130

Pitching Skype Healthcare Guidelines 130

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Fuel

MARCH 17, 2020

It may be a literal space like a billboard or a section of a newspaper or magazine page. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. For one thing, your local newspaper might not be the best fit for the story.

Publicity 64

Publicity Small Business Advertising Advertising 64

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. But, in general, reporters don’t want a product pitch on a press release. Whether they’re carving stories on the inside of a cave or posting them on Facebook, reporters will always be chasing stories. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada.

Media 112

Media Journalism Report Video 112

Shift Communications

DECEMBER 1, 2016

An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories.

Strategy 60

Strategy Print Insurance Insurance 60

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. It wouldn’t hurt to have a LinkedIn profile, a Twitter account, and a Facebook profile for starters.

Pinterest 52

Pinterest Writing Interviews Social Media 52

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Timely, tailored, and fitting for both the journalist and the publication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60