Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. The session explored how public relations is changing. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing.

Publicity 111

Publicity Survey Measurement Community 111

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Prospects who take PR agency searches seriously. Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides.

SEO 200

SEO Pitching Agency Exercises 200

The Hoffman Agency

MARCH 4, 2024

This year, the French office of The Hoffman Agency took part in the Viens voir mon taf operation. We introduced him to our world through several short exercises over his week. How to do media monitoring, the different types of publications and how to write articles of more than one page on the same subject.

Journalism 36

Journalism Television Exercises Education 36

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients.

Ethics 136

Ethics Policies Guidelines Employee 136

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

When it comes to generating ideas for public relations programs , where does inspiration come from? Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Struggling to write creative content or come up with high-impact ideas for a new launch?

Creativity 174

Creativity Exercises Survey Writing 174

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. There are both free and paid press release services that will distribute your press release to various news agencies. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.”

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. The first PR option is to retain an agency and to determine the right size and makeup for a team that will fit brand needs.

Exercises 136

Exercises Comparison Internal International 136

The Hoffman Agency

AUGUST 21, 2019

Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. It’s public relations … media releases, social media and publicity.” – Debby Collins, mother of Senior Account Executive Sarah Collins. Shannon Nelson with boyfriend, Zak Moses.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Polaris

NOVEMBER 17, 2014

Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. receive a salary from the outlets for which they work.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. Hilary JM Topper, MPA, is CEO of HJMT Public Relations Inc.

System 157

System Exercises Groups Training 157

PRSay

APRIL 11, 2018

Thanks to the encouragement of my colleagues (especially my manager), I decided to pursue my Accreditation in Public Relations. I spent about a month assembling my presentation binder, writing talking points and rehearsing. For more information about the Accreditation in Public Relations process, visit www.praccreditation.org.

Exercises 113

Exercises Corporate Ethics Study 113

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud. Briggs Brady.

Writing 83

Writing Exercises Pitching Blogging 83

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. There are both free and paid press release service that will distribute your press release to various news agencies. Press Releases. Giveaways and Product Samples. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Stephen Waddington

MAY 19, 2019

In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. Two years ago, Sarah Hall and I investigated the issue of mental health in public relations for a #FuturePRoof report published by the PRCA. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. Do this exercise with your own data! Do you have the right audience? Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

The Hoffman Agency

MAY 3, 2022

I knew I wanted to be challenged, apply my passion for writing and strengthen my overall professional skills. We were completing an exercise urging us to think about what we needed from an employer to be happy. Eventually, I came across The Hoffman Agency — a place that checked all my boxes.

Exercises 36

Exercises Agency Storytelling Employee 36

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate.

Internal 120

Internal International Exercises Ethics 120

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. Where I had something to add, I inserted commentary denoted by italics. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Also, never forget how to apologize, course correct and revise. Craft the news, be the news, know the news.

Reputation 177

Reputation Measurement Exercises Pitching 177

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. I was a liberal arts major who could write and speak French – and that was about it.) Photo of Polly Winograd Ikonen. By Landis Staff.

Healthcare 52

Healthcare Exercises Pitching Sports 52

PR Job Coach

SEPTEMBER 10, 2013

I have written before about the internship on behalf of the Public Relations Society of America and have not changed my opinion one iota. As young professionals, your goal is to secure a full time professional position in public relations. Assuming you excel in the job, will the employer agree to put it in writing ahead of time?

Pinterest 120

Pinterest Case Study Internal International 120

Shift Communications

OCTOBER 22, 2015

Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Here are few tips for last minute pitching before the opportunities close: Don’t bother with long lead: Know who writes for the print issue of the publication and who writes for online.

Pitching 60

Pitching Print Exercises Fashion 60

Shift Communications

MARCH 17, 2016

I’ve also used it as a training exercise for young PR pros learning the ropes of media outreach – especially to business press, where the necessary components of a story are less obvious. Even if you’re not targeting that particular reporter with a pitch, it’s a worthwhile exercise in rethinking your pitching approach. Sarah Borup.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

The Hoffman Agency

JULY 16, 2020

Before classes had finished and graduation had commenced (virtually, of course), my boyfriend received a job in the Sunnyvale area, and I had received an internship in San Jose at The Hoffman Agency. I’d even love to write a book one day. We ventured our way from Oregon to California and began a new phase of life.

Storytelling 50

Storytelling Exercises Internal International 50

Konnect Agency

AUGUST 9, 2019

If meditation’s not your beat, try yoga and exercise to add some dedicated “me time” to your day and stay on top of your overall health. Another helpful activity is to write down a few things you’re grateful for each night before going to bed. The post How to Master the “Unplug” appeared first on Konnect Agency.

How To 40

How To Exercises Energy Storytelling 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. It is not hard – and should be required – for public officials and those with huge followings to verify the truth of what they post. If a public figure wants to make a claim, he or she is responsible for providing facts to back it up.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

The Resolution Blog

JUNE 21, 2015

I believe that a barrier in our development could be down to the lack of honesty in what we do and don't know and the lack of sharing between practitioners and agencies. And if our PR campaigns don't have any impact on our client's business it has probably been a pointless exercise.

Google 120

Google SEO Case Study Exercises 120

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Only three out of dozens of PR tech vendors ranked with 50% or more awareness among the public relations profession. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 71

Survey Technology Corporate Financial 71

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. These posts represent the types of things you might not want to write about again. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”.

Journalism 60

Journalism Storytelling Exercises Fashion 60

The Hoffman Agency

MAY 9, 2018

Hoffman Agency, CEO. With this in mind, I’ve plotted journalistic demand against the five core types of content that PR depends on to drive media coverage: Public domain news. Non-public domain news. In going through this exercise, the disconnect in the supply-and-demand equations lands squarely on public domain news.

Media Relations 28

Media Relations Media Storytelling Exercises 28