Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Which content and topics are getting the most clicks when marketed through owned and paid channels?

Analysis 94

Analysis Conference Data Exercises 94

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? This is a group exercise for an internal team working for a client. While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Prohibition

MARCH 16, 2021

Offer solutions not a sales pitch. The key to getting value from this exercise is in asking the right questions and building up very detailed personas of your key customers. Measuring for success. All of this effort and investment is wasted if you don’t know what success looks like, and you’re not consistency measuring it.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. How do they measure? Seriously, ask.

Reputation 60

Reputation Groups Exercises Energy 60

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode.

eBook 60

eBook Creativity Agency Exercises 60

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. Here’s where you get to make your pitch. In the PR business, this is often the Holy Grail: measurement. Messaging (and tactics).

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Performance has to come first, with the chance of winning industry awards far behind.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. 23% said measurement / ROI. Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”.

Publicity 147

Publicity Survey Pitching Creativity 147

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

FEBRUARY 17, 2016

A real strategist is worth the time they spend thinking about building a business because they can demonstrate measurable results of provable worth. If your pitch stinks, you have a sales problem. Writing and development is being sold across markets for far less than it once was. If you can’t manage projects, you have a scale problem.

Industry 0

Industry Creativity System Training 0

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Measuring Media Kit Success. it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts?

B2B 118

B2B Marketing Survey Software 118

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. Daily intensive exercise. Except for when I exercise, I stopped watching TV. We then do retrospective exercises to tease out ways we can work better together and improve the business.

Writing 114

Writing Social Media SEO Blogging 114

Bad Pitch Blog

OCTOBER 5, 2008

And in the old days (say, three years ago when the media we pitch actually existed as full entities) could probably get something going in a matter of moments, hours, a day maybe. But gosh darn it – there are ways to measure everything if you work hard enough to cooperate. Clients for the most part are asking for the impossible.

Print 40

Print Web Measurement Exercises 40

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? And it’s not just the list – but the process of maintaining that list is a useful mental exercise for committing the topics of interest to a who’s who list of influencers to memory. Introductory pitches. What client wants to pay for “reading?” Relationship building.

Industry 60

Industry Pitching Survey Twitter 60

Bad Pitch Blog

AUGUST 11, 2009

Play Hard to Get Like Joyce''s Ulysses or any David Lynch film, a well-crafted pitch should be nearly impenetrable to mere mortals. Here''s a neat exercise: Take your "hook" or story idea and bury it under layers of lofty, abstract, dense prose. For good measure, spell things phonetically and use random, Faulknerian italics.

Pitching 102

Pitching Twitter Facebook Report 102

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs.

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

FEBRUARY 12, 2019

Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results. The social web is often described as the largest market research exercise that no one ever commissioned.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Twitter is the largest ever market research exercise that no one ever commissioned. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164