Exercises International Measurement Pitching 
Cision
SEPTEMBER 13, 2017
Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Internally, get company-wide buy-in before the public announcement. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings.
Cision
APRIL 18, 2017
If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently - Strategy
JANUARY 26, 2023
Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Contently has a feature to solicit ideas from your freelance team called pitch requests.
Waxing UnLyrical
DECEMBER 21, 2018
What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.
Shift Communications
JANUARY 12, 2015
If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode.
Sword and the Script
DECEMBER 28, 2022
The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% PR measurement. PR measurement. PR measurement. Trusted sources of B2B information.
Cision
NOVEMBER 16, 2015
Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.
Expert insights. Personalized for you.
270 
Let's personalize your content