Employee Exercises Measurement Pitching 
Contently - Strategy
JANUARY 26, 2023
Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog.
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Sword and the Script
DECEMBER 16, 2021
The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. 23% said measurement / ROI. 26% said not enough budget.
5W PR
JULY 15, 2020
Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Measuring Media Kit Success.
Sword and the Script
DECEMBER 28, 2022
The exercise is a useful reflection on what happened over the course of this past year. 3) lack of employee experience (25%). Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement. PR measurement. PR measurement.
ZudePR
JUNE 6, 2016
As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. Daily intensive exercise. Except for when I exercise, I stopped watching TV. We then do retrospective exercises to tease out ways we can work better together and improve the business.
Frederik Vincx
DECEMBER 11, 2015
The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost.
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