ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources. And don’t pretend you don’t have competitors.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. The exercise was highly subjective and so is the analysis and interpretation of the data. Most tools are focused on media relations or the automation of PR processes.

Tools 100

Tools Analysis Technology Internal 100

PRSay

JUNE 7, 2023

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

Journalism 156

Journalism Public Affairs Ethics Technology 156

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. Content marketing in B2B isn’t a benevolent exercise in goodwill.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. Merrie Spaeth was President Reagan’s director of media relations and now leads a team of communications consultants as president of Spaeth Communications, Inc. , He urged employees to stay focused.

Employee 87

Employee Real Estate Video Internal 87

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. They may also have become disillusioned with the group purpose, process, or leadership and are seeking a viable alternative.” Dichotomous thinking.

Publicity 52

Publicity eBook Ethics Resources 52

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. A person who is libeled can, of course, always seek legal action. However, this is expensive and often far beyond the reach of the average individual. And what if the person who libels them has no assets? The damage is done and cannot be undone.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

MaccaPR

APRIL 12, 2016

Influencing the influencers has been proven to effectively drive thoughts, words and actions, from media relations to Word of Mouth to internal communications. Find outlets for having fun, exercising, volunteering and eating right. Self-mastery is one of the cornerstones of successful leadership. Then, engage them.

Travel 48

Travel Exercises Corporate Internal 48

Stern + Associates

SEPTEMBER 29, 2023

Try this quick exercise. Of all the companies and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Indifferent? In a word, how do you feel about: Apple? Your local hospital? Your credit card company? It’s likely you feel great about some of these institutions … and less so about others.

Company 99

Company Exercises Banking Groups 99

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Refine that information and share it through media relations, webinars and bylines. This is a great team-building exercise and you could earn some local press for your efforts.

Leadership 81

Leadership Survey Education Exercises 81

PRSay

JUNE 28, 2022

Investing even half a day for a tabletop crisis exercise can prove eye-opening about how communication can go off track and who will need to be involved in setting it straight. Before crisis-related press conferences, communication rehearsals are necessary but often neglected.

Conference 182

Conference Crisis Training Public Affairs 182

Prohibition

DECEMBER 13, 2021

This is a fundamental part of a successful response, this component includes six important tasks, which are as follows: planning and organising; crisis training ; equipping; exercising; reviewing and improving. This is the implementation of contingency plans even after putting proactive measures in place. Determine the business impact.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. It’s changed the way we do our jobs. ” We’ve got to be comfortable with that role.

Ethics 78

Ethics Corporate Leadership Groups 78

PRSay

AUGUST 14, 2019

When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. We ran a base newspaper. There was a radio station.

Internal 67

Internal International Conference Public Affairs 67

PRSay

JUNE 11, 2021

Instead of saying “wearing a mask reduces transmission risk by x%” in a social media message, we might say “avoid sharing the same air as other people, especially indoors” because that’s easier for people to internalize.

Publicity 158

Publicity Social Media Report Fashion 158

Landis PR

JANUARY 3, 2022

It heightens relevance for audiences and creates avenues for customer engagement beyond content platforms and media relations to include videos and virtual events that can also include third-party influencers and authoritative voices bolster the B2B brand’s profile. Websites as interactive customer engagement tools.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 11) Pitch a contributed article to the trade media. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. An example media relations workflow is set out below. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. That is what we do best.

How To 60

How To Software System Employee 60

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. The skills of public relations in listening, storytelling and content, can make communities vibrant. 11 Leadership becomes social. 10 years ago executive profiling meant targeting features in the broadsheet and trade media. . #15

Publicity 164

Publicity Ethics Data Community 164