Onclusive

JUNE 23, 2022

Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first. Let’s take a look at a few different areas and opportunities for cross-functional synergies. Your strategy is the roadmap for achieving these goals and objectives.

Strategy 195

Strategy Marketing Measurement eBook 195

The Hoffman Agency

MAY 9, 2018

With this in mind, I’ve plotted journalistic demand against the five core types of content that PR depends on to drive media coverage: Public domain news. In going through this exercise, the disconnect in the supply-and-demand equations lands squarely on public domain news. Non-public domain news. Industry features. Company features.

Media Relations 28

Media Relations Media Storytelling Exercises 28

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. The impact on labour is clear. It immediately eliminates around a day of work.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Using the handy, dandy map that Andy Crestodina at Orbit Media created, figure out where you can compete. Step 4: Amplify Your Content with Media Relations.

Exercises 198

Exercises Google Writing Blogging 198

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

How To 107

How To Education Exercises Newspapers 107

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

PR News

DECEMBER 13, 2017

On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued. It’s traditional to look to the New Year with hope and optimism. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog.

Exercises 126

Exercises Blogging Communications Media Relations 126

Mindful Marketing

MAY 8, 2022

Constitution states: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech , [emphasis added] or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.” According to U.S.

Government 87

Government Ethics Exercises Construction 87

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Study 122

Case Study Study Company B2B 122

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources. And don’t pretend you don’t have competitors.

Agency 205

Agency Pitching Internal International 205

The Hoffman Agency

JANUARY 26, 2021

In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read.

Exercises 69

Exercises Pitching Storytelling Internal 69

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good exercise to help set some realistic PR goals is to start at the end of the coming year and ask where leadership would like to be at that point. Tap research staffers or others involved in data to see about culling noteworthy stats and other numbers that can tell a cool company story. Talk through these goals first.

Exercises 136

Exercises Comparison Internal International 136

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What is your secret to media relations success? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

JUNE 7, 2023

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

Journalism 118

Journalism Public Affairs Ethics Technology 118

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Media relations – media relations is declining as an area of public relations practice, although it remains a core activity with half of respondents ranking it as important.

Publicity 111

Publicity Survey Measurement Community 111

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 101

Survey Report Media B2B 101

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. Merrie Spaeth was President Reagan’s director of media relations and now leads a team of communications consultants as president of Spaeth Communications, Inc. , He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

Stephen Waddington

JULY 29, 2020

The project identified a subset of public relations skills that relied on fundamental human traits such as empathy, trust, humour and relationship building that will be extremely difficult to replicate or automate. The exercise was highly subjective and so is the analysis and interpretation of the data. What does this mean for PR?

Tools 100

Tools Analysis Technology Internal 100

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. That’s when I had a blinding flash of the obvious: If you want to run faster in a race, you need to run faster when you train. It’s that simple. And that hard.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

AUGUST 28, 2020

Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Despite media coverage being key, achieving the required result requires some effort and the right strategy.

Media 103

Media Exercises Study Social Media 103

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our view, if your budget is less than $5,000 per month, you may be better off with a sole practitioner who has relevant PR or media relations experience in your industry. This exercise doesn’t need to be an enormous, time-intensive challenge, but it should offer enough flexibility for the agency teams to show their range.

Meeting 191

Meeting Agency Creativity Case Study 191

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. Things like media relations, events, website updates, newsletter content and so on. Who is authorised to speak to the media?

Corporate 107

Corporate Communications Guidelines Policies 107

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Hold weekly conference calls to keep abreast of activity.

Skype 136

Skype Conference Agency Product Launch 136

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Be grateful: Remembering what you’re thankful for — no matter how small — is always a good exercise to boost mental health. Prioritizing sleep at night and regular breaks throughout the day are good for your mental well-being. Imbibe sensibly: No matter how much we pretend it’s not so, alcohol is a depressant.

Financial 95

Financial Social Media Exercises Communications 95

Bianchi Biz Blog

JANUARY 10, 2022

Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. I started in high school and never stopped. My first non-school newspaper gig was at the China Daily in 2013. Finish this sentence: If I am not reporting, I am …. Golfing, when there isn’t snow on the ground.

Meeting 73

Meeting Report Automotive Media 73

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

AUGUST 30, 2016

The Readiness Review was a great exercise for me. My worth as a PR pro, in large part, has been tied directly to my success in media relations. I’ve offered strategic counsel and had success there, too, but I’ve been thanked or rewarded most often because of the media relations slice of my PR professional pie.

Exercises 61

Exercises Print Groups Conference 61

Burrelles Fresh Ideas

OCTOBER 3, 2023

Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally. Education often takes a backseat when a child becomes an influencer. Parents need to ensure their child continues to receive a well-rounded education and exposure to different experiences.

Brand 82

Brand Branding Marketing Ethics 82

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. Today it’s much reduced like local media itself, reflecting changing consumer habits. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” A: Marilyn, I’ve found tasers to be highly effective.

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. The problem was, most of it wasn’t even remotely related to his product or industry.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months. At this time, you should be listening and serving, not plugging.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months. At this time, you should be listening and serving, not plugging.

Exercises 62

Exercises Employee Social Media Communications 62

Shift Communications

AUGUST 23, 2016

It’s imperative that everyone who is involved in the campaign, from the media relations team to as the product managers, are in alignment on the message to be conveyed. In many cases, a corporate message map will guide the exercise of tailoring a client’s general positioning to a specific announcement making the process easier.

Company 60

Company Analysis Healthcare Product Launch 60