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Being Prepared for Wherever the Day Takes You

PRSay

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” I don’t know what my future in PRSA will be.

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AI and Journalism: What’s Next?

PRSay

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In the oil and gas industry, for instance, public affairs employees are sometimes called into the office in the middle of the night to participate in crisis drills, wherein they take phone calls from actors playing the part of reporters, who may ask them questions about an oil spill.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. Then there’s the specific technical skills of media relations and internal communications.