Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Information spreads rapidly through social media, websites, and other online platforms. This includes openly sharing information about intentions, actions, and outcomes.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. Since this book was published, we’ve had the rise of social media, citizen journalism and fake news, arguably making one of the book’s key points – that public relations is “about the few, at the expense of the many” – a bit out of date even for 2008. But is it still all-powerful?

Ethics 105

Ethics Government Corporate Exercises 105

Stephen Waddington

DECEMBER 17, 2020

It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The new book has been written by an international communication of 35 authors over the past three years. Since the last edition Liz has retired. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. This year, social media played a very important role in encouraging the citizens of India to vote. But that’s when a smart social media campaign comes into play.

Social Media 89

Social Media Media Government Google 89

Communications Conversations

DECEMBER 6, 2022

Let’s just say it out loud: Some of these social media jobs simply don’t pay enough. Glassdoor tells us the average salary for a social media specialist (typical entry-level job) is $47,326. Manage social ad budgets and programs (again, sometimes). Manage social media influencer programs (many times).

Transportation 74

Transportation Social Media Exercises Energy 74

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations. Alongside the management of the podcast preparation, we created and executed a social media amplification strategy.

Leadership 62

Leadership Exercises Trends YouTube 62

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Practitioners have never been busier.

Government 132

Government Crisis Exercises Retail 132

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Stephen Waddington

JULY 29, 2020

Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. Tools were benchmarked against the GBOK framework by an international group of practitioners. What does this mean for PR?

Tools 100

Tools Analysis Technology Internal 100

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Melissa Agnes

APRIL 11, 2018

Not only is this presenting the organization with severely impactful consequences and challenges that they now have to successfully navigate, but this whole situation is a giant missed opportunity for the social media leader. Facebook’s missed opportunity. You can order your copy of Crisis Ready , here.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Marketwired

MARCH 8, 2016

Which tools their international team relies on for collaboration . Get organized with internal communications tools. The international team stays organized in their internal communications by relying on sharing and collaboration tools. Here, Gini and Corina discuss: What defines a successful brainstorm session .

Internal 100

Internal International Exercises Tools 100

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. How to Craft High-Quality Content . Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube.

Brand 40

Brand Branding Local Instagram 40

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. It takes 21 days to form a habit.

Media 83

Media Crisis YouTube Television 83

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. How can they help or hinder you get to your goal?

Strategy 88

Strategy Analysis Small Business Measurement 88

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Prakkypedia

JULY 8, 2014

Don’t forget internal audiences – staff, volunteers and so on). Things like media relations, events, website updates, newsletter content and so on. While you’re at it, check if there’s a staff social media policy). Related reading: Social media’s part in your crisis communications plan.

Corporate 107

Corporate Communications Guidelines Policies 107

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. I love working with Natalie and she’s really taught me the value of building and balancing relationships, both with the media and our internal partners. How did that prepare you for your first job in PR with Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. We wanted to convince them to approve the funding for such international efforts rather than saying “why does a sick child in Afghanistan pose a threat to me or my constituents?”.

Exercises 82

Exercises Interviews Groups Video 82

Melissa Agnes

FEBRUARY 16, 2016

Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Social media vs. more traditional means of communicating.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Sword and the Script

AUGUST 14, 2018

When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. Comment: These are good considerations to keep in mind when PR is conducting media outreach for several reasons. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Mark My Words

JULY 4, 2018

The global facing Russian media has also been on best behaviour. Rather than their default mode of attacking critical international voices channels such as the normally barb-witted Russian Embassy UK’s twitter account have celebrated the host nation’s rival sides. But that is not the point of Putin’s world cup PR exercise.

Exercises 60

Exercises Sports Internal International 60

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. This is an exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 79

Reputation Employee Case Study Survey 79

Karen Freberg

AUGUST 19, 2018

and of course the first time launching my solo new social media textbook. One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. Now, my CV is 27 pages long with almost 30 publications and numerous international conferences. How did this happen?

Conference 46

Conference Exercises Social Media Internal 46

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. Tools were benchmarked against the GBOK framework by an international group of practitioners. The exercise was highly subjective – hence so is the analysis and interpretation of the data. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. This is exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 60

Reputation Employee Case Study Survey 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. With that said, how do we start that conversation, you ask.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. It comes down to knowing what media need and respond to, and following your instincts for a good story. Remember Vine? Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Karen Freberg

DECEMBER 16, 2021

This is especially difficult when you add in the category of professors who teach social media, and are expected to be experts in research, teaching, and consulting in the industry on the latest and greatest trends. I did make sure to schedule time for exercise and hobbies outside of my work.

Handbook 52

Handbook Conference Community Social Media 52