PRSay

AUGUST 11, 2021

The practice of media relations resides at the intersection of what’s important to the organization and what the media and public value. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Newsletter writing has its own form that media pitches should fit.

Media Relations 195

Media Relations Trends Media Newspapers 195

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PRDaily.com Getting your byline in a prestigious publication could be a major win for you or your client. An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. The New York Times encourages authors to write in their own voice. If this is the case, do not be discouraged.

Pitching 100

Pitching How To Guidelines Newspapers 100

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

Writing 60

Writing SEO Local Advertising 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ Email is best to get it in writing.

Real Estate 223

Real Estate Local Pitching Media 223

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Example of a Weak Opening. Example of a Strong Opening. Local Newspapers or Online Publications. Content for a press and/or media kit. Telling Your Story.

Writing 52

Writing How To Local Examples 52

PR Fuel

MARCH 22, 2022

If you neglect to consider your target audience, you won’t choose the right publications. Publications want to share press releases that appeal to their readers. Consider the publications they choose to read when searching for information or products, too. Explore media outlets outside of newspapers, too.

How To 98

How To Guidelines Writing Pitching 98

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. I don't write them down, perhaps to my great regret, but all of them are within me and in what I do. Some of them will probably find a public way to share them.

Newspapers 59

Newspapers Travel Course Meeting 59

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 12) “Write for businesses.”.

Employee 149

Employee Print Writing Survey 149

PR Fuel

OCTOBER 14, 2022

Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

Small Business 90

Small Business Community Local Social Media 90

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

JUNE 18, 2019

One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? Amy Jacques is the managing editor of publications for PRSA.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Better Writing Blogs. Industry or Workplace Blogs. Holmes Report – Echo Chamber Podcast.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Public relations firms differ in a thousand ways, it seems. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis.

Radio 78

Radio How To Public Affairs Print 78

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. For example, who are the people being helped by your nonprofit’s programs, and what are their stories?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. But I’ve already covered writing killer headlines , make-’em-move calls to action and juicy quotes. Distribution.

Newspapers 144

Newspapers Writing Strategy Pitching 144

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Newsfile

JUNE 28, 2023

In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media monitoring creates awareness of the visibility and publicity of your company.

Media 52

Media Analytics Radio Google 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Maxim Behar

FEBRUARY 20, 2024

What traditional media have been doing for several years now has been logging onto social media and monitoring the news feeds of profiles and pages of key public figures, politicians, CEOs, and celebrities. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. This is just one example.

Social Media 59

Social Media Facebook Airlines Web 59

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

In public relations, it’s often said that you’re only as good as your media contacts. For clients for whom key trade or vertical publications are important, those connections are doubly important. Can you cite a few traits of the ideal public relations person? For example, AHF reports on affordable rental housing.

Agency 120

Agency Real Estate Print Pitching 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. These are all examples of newsworthy stories that you should be sending out press releases for. It needs to be something interesting and different that journalists and bloggers will want to write about. Write a Concise, Catchy Headline. Luckily, we’re here to help.

SEO 105

SEO Writing Newspapers Engineering 105

PR Fuel

MAY 12, 2022

Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are written in such a way that newspapers and media outlets could use them verbatim if they chose to write about your news. Charity Events. Informational Workshops.

Media 98

Media Local Tools Report 98

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Their company mission is to portray news truthfully and unbiasedly and reach the public at large.

B2B 139

B2B Brand Branding B2C 139

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Earned Media Examples. Why Your Brand Needs Earned Media Monitoring.

Radio 104

Radio Media Newspapers Sports 104

PR Insiders

AUGUST 26, 2021

If you have a great story idea for Halloween, Thanksgiving or Valentine’s Day, for example, send it out several weeks before the big day arrives so journalists have time to work it into their holiday coverage. At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article.

Survey 78

Survey Pitching Newspapers Software 78

Cision

MAY 3, 2016

Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. For example, is this a wire or a print story or both? In addition, they have been trained to write pieces that gain mass appeal.

Pitching 0

Pitching Training Media Relations Newspapers 0

Barokas

NOVEMBER 1, 2017

As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. Even while working at small, local publications, I never had an empty inbox. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

Cision

APRIL 27, 2016

How do you approach public relations for entertainment brands versus other types of brands? Television series are a great example of this – now people are binge watching entire seasons. How has public relations changed in recent years? A lot of the block and tackling of public relations is the same. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . For example, professional sports teams often have community partners and programs. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Media 60

Media Sports Radio Newspapers 60

PR in High Definition

JULY 22, 2019

It’s not dramatic to say the response from the media and the public since the first Pelosi video was published has been a mix of A) surprise, at how advanced the technology is, B) shock at how convincing the videos are, and C) fear and outrage at how deepfakes could be weaponised. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor.

SEO 94

SEO Google Storytelling Writing 94

The Resolution Blog

APRIL 23, 2018

Coverage Trackers Data comes into all areas of Public Relations however coverage trackers are arguably the most important recordings of data. Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. for example, Daily Mail = national, Manchester Evening News = regional.

Data 120

Data Measurement Examples Tools 120

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. 24.11.2020. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83