PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. Some types of props always help to communicate a message. Powell’s U.N. However, done right, props can captivate an audience.

Comparison 155

Comparison Twitter Newspapers Communications 155

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink.

Pitching 112

Pitching Media Relations Survey Advertising 112

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”.

Writing 258

Writing Newspapers Retail Groups 258

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Think about TV interviews as just one example. Think about how you get information these days.

Print 78

Print Newspapers Media Skype 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Last year, for example, they launched “Big Story, Small Screen,” an app for the Apple Watch. We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 52) “I connect the media to the story.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

JULY 17, 2015

By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. My exchange with the Serbian doctor was no exception. There was a language barrier, to be sure, but that was hardly the problem.

Groups 120

Groups Newspapers Instagram Survey 120

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. For example, owned might not work for one brand, so we might take that out or approach it differently. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

PR Insiders

AUGUST 26, 2021

If you have a great story idea for Halloween, Thanksgiving or Valentine’s Day, for example, send it out several weeks before the big day arrives so journalists have time to work it into their holiday coverage. At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article.

Survey 78

Survey Pitching Newspapers Software 78

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

Bad Pitch Blog

DECEMBER 15, 2014

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. In another example, the AP uses a tool called Wordsmith to help fill their pages. Even more relevant is Google''s Primer App. The app won''t replace anyone, but it doesn''t suck either.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Newspapers 71

Newspapers Mobile Media Facebook 71

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Shift Communications

MAY 19, 2015

Whether it’s monitoring where our clients are being mentioned, or their competitors or general trends – being media savvy makes us great at what we do. One recent example was a colleague’s reactive pitch on water-saving advice in advance of the Bay Area’s (nowadays, rare) rain storm. The example above is a great case in point.

Local 60

Local Pitching Newspapers Consumer 60

Doctor Spin

DECEMBER 22, 2023

The chicken incident became a legendary moment in rock history and an early example of how controversy and shock value can be used effectively in public relations to build a celebrity’s image. 3 SickThingsUK. The Billboard Incident. Sickthingsuk.co.uk.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Mora Communications

SEPTEMBER 22, 2016

More than ever, consumers have their defenses up when watching or listening to the media. An effective media relations campaign allows you to slip past those defenses by being featured in media outlets that they already trust. For example if you’re presenting a holiday-oriented story idea.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . For example, TV is a visual medium. Monthly publications are on a different schedule than daily newspapers. Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . Speaking of promoting, it’s important for PR pros to learn how to transform media relationships into a symbiotic partnerships. For example, professional sports teams often have community partners and programs. Outsourced Promotion.

Media 60

Media Sports Radio Newspapers 60

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

HMA Public Relations

MARCH 8, 2018

Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post. The post What Makes News appeared first on HMA Public Relations.

Media Relations 45

Media Relations Examples Blogging Publicity 45

Mora Communications

OCTOBER 26, 2017

Whether the country’s economy is soaring or struggling, in the beauty industry, an effective media relations campaign is crucial. For example: What makes your product or service different than all the rest? . This will in turn will help interest more media coverage. . Next, discover your stories.

Newspapers 40

Newspapers Print Storytelling Industry 40

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 91

Transportation Meeting Report Media 91

The Resolution Blog

MAY 7, 2019

But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Take one area of PR, like media relations. which is used to understand the context of basic data points and then stitch them into a story?—?is

Technology 120

Technology Analysis Data Tools 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. For example, we set up deskside visits with editors on behalf of a new IoT home health device that offered fairly complicated messaging.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 40

Mobile Media Newspapers Local 40

Bianchi Biz Blog

OCTOBER 18, 2021

Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose.

Meeting 75

Meeting Report Automotive Media 75

Buzzstream

OCTOBER 17, 2018

Most print and online publications include an editorial calendar in their media kit. For example, the Men’s Health’s media kit clearly states that the theme for their December coverage is tech and gear. We also heard this idea reflected back in some feedback from an editor at a regional newspaper: . “ Here’s an example.

Pitching 106

Pitching Viral Data Content Marketing 106