PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ Email is best to get it in writing.

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Here is a list of things you might hear at a PR internship. Exclusive” . Circle back”.

Journalism 344

Journalism Internal International Pitching 344

PRSay

AUGUST 11, 2021

The practice of media relations resides at the intersection of what’s important to the organization and what the media and public value. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. Newsletter writing has its own form that media pitches should fit.

Media Relations 195

Media Relations Trends Media Newspapers 195

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. The Future of Marketing Looks More like Public Relations.

Journalism 64

Journalism Brand Branding Advertising 64

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.

Brand 126

Brand Branding Storytelling Analytics 126

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. That week, Dictionary.com, in a widely publicized move, dubbed “complicit” its word of the year. Check out this “tech jargon generator” for some great examples.)

Pitching 136

Pitching Writing Journalism Guidelines 136

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 169

Study Communications Survey Pitching 169

Rock the Status Quo

OCTOBER 6, 2015

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. But the most far-reaching recent example is that of Susan Fowler. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Corporate 272

Corporate Reputation Policies Employee 272

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. The core skills we need as PR professionals have also changed. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Better Writing Blogs. Industry or Workplace Blogs. Holmes Report – Echo Chamber Podcast.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JULY 10, 2023

Among them, do brands have a responsibility to develop a public political strategy? Another risk that companies face when taking public stances on political issues is whether the organization has the resources and capabilities it needs to follow through on its stated values. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Here’s a great example from the CEO of a U.K.-based

Writing 40

Writing LinkedIn Radio Examples 40

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.

Pitching 187

Pitching Storytelling Media Writing 187

Reputation Us

APRIL 4, 2016

At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management. “So Of course, it is not a novel idea to keep your audience in mind when you are writing something. So what + Who cares?”

Publicity 60

Publicity Crisis Communications Writing Meeting 60

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Bianchi Biz Blog

APRIL 3, 2023

The rollout of public chargers is not same as the build out of gas stations because many EV owners will have chargers at home. Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. How long have you been in journalism and how did you get started?

Automotive 78

Automotive Meeting Report Insurance 78

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

PRSay

JUNE 18, 2019

One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? Amy Jacques is the managing editor of publications for PRSA.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” publications) are much more likely to be quality backlinks. One practice sits squarely in Google’s gray area: guest posting sites. As a general insight, companies’ websites (vs.

Analysis 90

Analysis SEO Guidelines Google 90

The Proactive Report

FEBRUARY 27, 2021

Most marketing agencies have a special focus on workers who can be involved in plagiarized writing. Depending on the crime and the public size of the plagiarism, their name may be destroyed, making any kind of important appeal incomprehensible. Frequently, the year of publication and a page number are also included.

Engineering 130

Engineering Reputation Data Advertising 130

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally.

Survey 102

Survey Report Media B2B 102

Landis PR

MARCH 29, 2021

’s work with Centre for Neuroskills connected us to Ema and her publication. I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. Landis Communications Inc.’s

Meeting 96

Meeting Media Local Interviews 96

Flack's Revenge

NOVEMBER 16, 2016

It is naïve to think that a publication, editors, or algorithms (which of course are written by humans) can present news without bias. ” He cited an example from the history of aircraft design. Nieman Lab – It’s Time to Reimagine the Role of a Public Editor. That is also Facebook’s challenge.”.

Ethics 120

Ethics Facebook Google Engineering 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. When we look at the Hispanic public relations industry, the most important component is commitment. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. But the most far-reaching recent example is that of Susan Fowler. Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Corporate 156

Corporate Reputation Policies Employee 156

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving.

Report 84

Report Meeting Automotive Media 84