PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 138

B2B Video Marketing Survey 138

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. Optimizing title tag and meta description length is an easy fix—the earlier you can use a keyword in the title tag, the better, for example. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 111

Brand Branding How To SEO 111

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Read: How to successfully manage a global newsroom.

Brand 88

Brand Branding SEO How To 88

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Knowing how to write a white paper outline can help you organize your content in a coherent way and make sure you cover the topic thoroughly.

Writing 110

Writing Case Study Study Brand 110

Karen Freberg

APRIL 20, 2020

I was very impressed with the agility and proactive measures my six students did for this project. Presenting this either in an email or infographic is key. Set the example. Lead by example is also important here as well when it comes to final presentations. Then COVID19 hit and everything changed.

How To 69

How To Infographics Video Social Media 69

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. Examples of this include: Maps. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Chances are you’ve got a lot on your plate. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” ” Scott Kaminski | Häfele America Co. Craig Dekshenieks | Aderant.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

MAY 16, 2023

For example, with your lifecycle stages defined and your database sorted, you may notice you have many MQLs but only a few SQLs. For example, you can use HubSpot reports to identify which sources drive the most leads or revenue. Consider how your audience prefers to digest information and use those insights to guide your content.

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

DECEMBER 15, 2016

But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. In this same vein, it is important to measure outcomes as opposed to outputs.

Measurement 40

Measurement Infographics Advertising Advertising 40

MaccaPR

OCTOBER 5, 2015

For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board? Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. Step 4: Measure Success. Prioritize.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. How to Kickoff Your Content Marketing. Others may want visual content, such as video and infographics. B2B marketers find “creating engaging content” their most persistent challenge.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth. . This has deep consequences for how to staff a content marketing team and where it sits.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Check out our infographic to find out what to do to protect your mobile device … and your identity!”

Crisis 157

Crisis Data Strategy Banking 157

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. Here’s How. 3) The CMO Council infographic on CMO priorities.

Study 116

Study Survey Infographics B2B 116

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Some earned media examples include news stories about your grand opening or an award your business won. Other earned media examples might be reviews or recommendations given by third parties not connected to your business. Earned Media vs. Paid Media.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

NOVEMBER 9, 2021

For example, fraudsters will buy stock in a company traded on pink sheets. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Business Wire traces the use of infographics in earnings announcements back to comic books. Traditionally, these have focused on stocks.

Software 94

Software Banking Technology Data 94

Sword and the Script

MAY 20, 2017

Also see: How to Get the B2B Marketing Persona Right [UML]. For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Cision

OCTOBER 19, 2015

You might consider talking to one of the wealthiest people in the world and asking them how to create wealth. You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Looking for new ways to measure your PR efforts? Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Snapchat’s recent addition of ‘link’ capabilities to videos is the latest example of how videos have become the communicator’s best friend.

Technology 115

Technology Big Data Video Data 115

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. If you don’t know how to write a catchy press release, the company you choose should offer this service at no extra cost. For example, they’re in the automotive or manufacturing industry. Support System.

Writing 52

Writing System Automotive SEO 52

PR 20/20

JUNE 27, 2017

Related Read: How to Update Your SEO-Based Content Strategies for RankBrain. For example, if you’re already ranking in the top three spots for “what is inbound marketing,” find key phrases that relate, such as “HubSpot inbound marketing” or “how to build an inbound marketing campaign.” Pinpoint Your Top Keywords.

SEO 60

SEO Engineering Blogging Infographics 60

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How to improve visual content? Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? That’s way better.

Infographics 100

Infographics Video Case Study Print 100