Barokas

FEBRUARY 12, 2019

Social media has undoubtedly transformed the way brands serve and interact with customers. According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. Take HiSmile for example. it’s not often you can say a brand really takes it to the next level.

Customer Service 60

Customer Service Social Media Media Infographics 60

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Facebook today hosts more video views than YouTube does. Give your users content that they enjoy on social media.

Social Media 120

Social Media Media Airlines Video 120

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Another great way for companies to improve their social media marketing campaigns is to be mindful of each piece of content the company creates and distributes on social media platforms.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media.

Facebook 116

Facebook Video Brand Branding 116

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. We have some tips and tricks on how to boost your social media engagement. But not to fear! Visuals are everything.

Social Media 61

Social Media Media Infographics Financial 61

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. Flo has even become a bit of a celebrity with almost five million likes on Facebook. Provide Useful Information.

Industry 222

Industry How To Insurance Insurance 222

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Use people, not logos. Use timeline features. Use video formats.

Social Media 65

Social Media Media Writing Infographics 65

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Along the same lines, Google currently offers Gemini Pro in Bard.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Photos and videos posted on Facebook earn 100 percent to 180 percent more engagement than average posts, according to Facebook. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 250

Communications How To Telecommunications Employee 250

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Create a social media content calendar. Some examples include: How to Build an Email List With Facebook. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx.

How To 52

How To eBook Corporate Groups 52

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. 1 ranking in the latest U.S. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic).

Social Media 60

Social Media Blogging How To Media 60

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

5W PR

APRIL 19, 2021

Studies have shown that social media posts incorporating images get 2.3 For example, campaigns targeting a child-bearing audience should incorporate pictures of families and their children. Consistent imagery across platforms—Facebook, Twitter, etc.—helps times the engagement received by posts without images.

Infographics 88

Infographics Newspapers Study Brand 88

Sword and the Script

JULY 2, 2016

It’s an especially keen and timeless insight because example after example have demonstrated it’s true. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. Also see: Fear: Why Smart People Avoid Social Media . 3) Should You Use Hashtags on Facebook?

Marketing 64

Marketing Viral Survey Infographics 64

ReimaginePR

SEPTEMBER 12, 2016

Here are the main types: Images – Whether taking up residence on your blog or social media posts, images are a crucial part of the conversation. Infographics – Infographics are popular on social media channels because they’re snack-able. Image Courtesy of Coca-Cola US Facebook.

Storytelling 120

Storytelling Video Infographics YouTube 120

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Do a Live video on Facebook or LinkedIn. If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. Answer a frequently asked question.

How To 130

How To Video Interviews YouTube 130

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. It’s photos, graphics, GIFs, memes and video.

Social Media 40

Social Media Pinterest Media Marketing 40

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Here’s a simple checklist for a little social media competitor audit. Facebook : How many Likes? Cool infographics.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Reputation Us

JANUARY 19, 2017

Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. We have a few ideas to get your creative juices flowing. It’s all about showing.

Report 60

Report Infographics Video Financial 60

Cision

FEBRUARY 15, 2016

If your speakers have a large following on social, leverage them to generate more noise around the event. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Doing so will expand your reach and increase your chances of getting media coverage.

Conference 120

Conference How To Infographics Leadership 120

Cision

MAY 29, 2017

To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. This helps users to find content that’s most suitable for them.

How To 129

How To Content Marketing Engineering Advertising 129

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. In fact, social channels with a laser-focus on visual content are exploding. lnstagram has more than 200 million active monthly users and more than 50 million users have signed up for the social network within the last six months.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Presspage

NOVEMBER 6, 2017

Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. In many cases no actual advertising rates exist, for example, and there is no factual basis for the assumption that a news story of a particular size has equal impact to an advertisement of the same size.

Measurement 97

Measurement Comparison Advertising Advertising 97

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62