Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. They inform, challenge and inspire, unfortunately, event speaker announcements are often less than inspirational.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events. You can organize the event yourself or be one of the sponsors.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. I fell in love with writing when I was in sixth grade. A space to watch, for sure.

Transportation 93

Transportation Meeting Media Newspapers 93

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Follow these tips and you’ll experience the magic of an event long after it’s over.

Trade Shows 72

Trade Shows Video Writing Conference 72

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. So many of my best story ideas are sparked by what I see and experience at industry events. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Industry events. They don’t even have to do a story on the event, although that may be a goal. Customer education events. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

OCTOBER 20, 2015

You want journalists to write about your business. You simply attend business events or conferences, shake some hands and get to know other people. In fact, networking is how I ended up writing for Cision! If you attend events that journalists attend, you have the chance to show them what’s great about you and your company.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

PR Fuel

JUNE 9, 2021

Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Instead, you can develop a plan for brainstorming, writing, and distributing press releases. Think about any newsworthy events or accomplishments you can share. Make a List.

Small Business 67

Small Business How To Writing Conference 67

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More types of content.

Communications 124

Communications Crisis Internal International 124

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. We treated it like an event build-out — a high-stakes one, but similar. Today, it’s a vaccination site.

Crisis 87

Crisis Employee Trade Shows Local 87

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. 1: Define your niche.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. When we encouraged a medical device client to speak on a panel with other science leaders, it opened doors to more speaking invitations and offers to co-write important articles.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Don’t let budgets hamstring your thinking. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. 7) How B2B Marketing Can Get More out of Trade Shows. Events are a top source of leads and businesses invest a lot in them. Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. The 7 Worst-Performing Blog Posts in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. It even goes as far as to SHOW you how to write an email to Nick. One reason: We get grade-A speakers like Amy Webb. ” PR friends: This tool will change your life. Freeeeaaaaaakky.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

JANUARY 8, 2019

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 5) Network at tradeshows and events. You’ll find your blogging, writing and reports will all come together as people you start to meet people – in real life – that you first met online.

B2B 79

B2B Media eBook Interviews 79

Communications Conversations

DECEMBER 17, 2014

But at the end of the day we write off a fair amount of work. To trade shows. So, it’s easier for us to attend those networking events, coffees and vendor introductions. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). You name it.

Corporate 148

Corporate Fashion Agency Travel 148

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. Livestreaming events. Livestreaming trade shows. To the tune of 3.65 million responses when I Google “Periscope app.” ” I realize I’m not contributing to the content marketing vortex. Sure, I see the upsides. I’m excited.

Brand 60

Brand Branding Product Launch Video 60

Contently - Strategy

SEPTEMBER 10, 2020

We can’t do trade shows, can’t do in person events. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that. Whether publishers and brands want to face up to that or not, I don’t think they’re really going to have a choice.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

APRIL 20, 2016

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. Begin there and look at who’s regularly writing about topics relevant to your customer base. TweetChats are regular events where people interested in a particular topic gather on Twitter to discuss.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

JANUARY 26, 2016

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. Start attending events like trade shows and industry conferences. Reporters and other thought leaders may also be attending these events, so getting involved could get your brand coverage.

Media 120

Media Pitching Trade Shows Infographics 120

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. How B2B Marketing Can Get More out of Trade Shows. It probably does.

Media 98

Media B2B Groups Conference 98

PR Fuel

JUNE 16, 2021

You should also avoid writing press releases to send over the weekend. Think about current events that are occurring in your industry, too. Immediate release events might include breaking news. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. .

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising.

Agency 52

Agency Marketing Media Trade Shows 52

PR 20/20

OCTOBER 5, 2017

At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents. This changing landscape can be intimidating and overwhelming, but the decision to go digital and embrace inbound is clear.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

Is Taylor really composing every tweet, writing every post and personally popping each image online? Swift has transformed the launch of each CD into Super Bowl-level global events by tantalizingly building suspense with multiple layers of online reveals. Once you can fake that, you’ve got it made.” Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48