5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events. You can organize the event yourself or be one of the sponsors.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More types of content.

Communications 120

Communications Crisis Internal International 120

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Don’t let budgets hamstring your thinking. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. It even goes as far as to SHOW you how to write an email to Nick. Information you can use to your advantage to help you craft that perfect pitch. Some ideas on how best to work with Nick.

Tools 60

Tools Trade Shows LinkedIn Web 60

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. In-Person Events.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 6) Pitch the story to an industry newsletter. 3) Surgically weave it into blog posts.

Media 95

Media B2B Groups Conference 95

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. You should also avoid writing press releases to send over the weekend. Think about current events that are occurring in your industry, too. Immediate release events might include breaking news. On a Friday, however, they likely have their mind on the weekend.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52