Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. Can a good story create value for a brand?

Storytelling 85

Storytelling Brand Branding Customer Service 85

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR Fuel

NOVEMBER 27, 2018

The more you get to know them the more you’ll know when they have big events coming up like a product release, a big move, or an anniversary. Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. Grabbing Those Elusive Customers.

Survey 45

Survey Company Customer Service Small Business 45

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62