Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

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Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and harder to pitch.

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Product Launch Pitching B2B Analytics 74

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

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Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

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Beyond PR

JANUARY 9, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch . Crowdfunding.

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Company Trade Shows How To Product Launch 68

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

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Strategy Product Launch Brand Branding 88

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Generally, PR campaign objectives may include increasing awareness and driving sales for a new product launch, enhancing brand reputation by a certain percentage, or recruiting new talent in specific numbers.

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Presspage

SEPTEMBER 10, 2020

. “They search for information on the scenes of fires, shootings, conferences and sporting events. Many journalists also report live from industry events, such as a technology conference or product launch.” They file updates and access websites through their smartphones.

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How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

. “They search for information on the scenes of fires, shootings, conferences and sporting events. Many journalists also report live from industry events, such as a technology conference or product launch.” They file updates and access websites through their smartphones.

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How To Product Launch Conference Newspapers 78

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. While this is frustrating, we know how to make the best out of this situation. Our worst fear is missing a message that needed immediate attention!

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Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

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How To Trade Shows Product Launch Course 58

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. The post Top PR Mistakes And How To Avoid Them appeared first on Crenshaw Communications.

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Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

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ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Yet after the first and second waves of coverage, the challenge is how to continue the momentum. An expert spokesperson.

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ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? A crowded news calendar with regular announcements and events will require a more robust budget than a slow build for a new company.

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How To Case Study Product Launch Agency 120

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Organizing events to enhance brand visibility and strengthen relationships. Determining how to position a product or service in the market to differentiate it from competitors.

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Marketing Engineering Reputation Product Launch 78

Prohibition

AUGUST 16, 2021

For example, you could take a ‘soft sales’ approach and show your followers how to use your product. It also gives a practical insight into your product and may sway more customers to purchase if they can see the product in ‘real life’ Alternatively, post customer testimonials.

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Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g. it’s really important to be as proactive as possible when to be successful.

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How To B2C Trends B2B 62

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Attending their school activities and sporting events, I can witness trends shift as certain sporting fashions become the “must-have” pieces for the season. Augmented Reality Try-Ons: Influencers may showcase fashion items through AR try-on experiences, allowing followers to try products virtually. We can help!

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Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly.

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Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 28, 2020

Sharing parts of your campaign on your social media networks, whether it’s the story itself or a video snippet from an event you’ve hosted, can be a really great way for you to get it public and seen by a wider audience.

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B2C How To B2B Product Launch 62

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Product Launch Survey Banking Pharmaceuticals 95

Solo PR Pro

NOVEMBER 6, 2018

News and events. This includes staffing changes, product launches, expansions, partnerships and more. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Share in the comments below or on social media using #solopr.

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How To Trade Shows Meeting Product Launch 49

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. The same goes for booth preparation in advance of the event. Sylca Kleiner. “We

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Automotive Training Travel Meeting 70

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Examples of earned media include newspapers, TV news, magazines, and digital publications.

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Crisis Communications Product Launch Crisis Reputation 105

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. The press swarm around the big tech events, and it seems you can’t escape the related din during show time. If you do have truly important news and it is a hallmark event for your space, it may still make sense to launch there.

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Trade Shows Mobile Product Launch Conference 120

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip! Implementation Tip!

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B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. How to Score in B2B Media Relations. Product launch. Awards and Events.

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Crisis Management B2B Reputation Advertising 238

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

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Product Launch Measurement Marketing Meeting 106

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. This guide will show you how to write a great press release for 2021. It has to celebrate a company achievement, summarize an event, or convey an urgent message. For example, let’s return to the example of a product launch. The Conclusion.

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Writing Product Launch Examples Consumer 59

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

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Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

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Automotive Mobile Technology Resources 74

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Notifying media members about an upcoming event.

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Product Launch Social Media Newspapers Writing 104

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Automotive Mobile Technology Resources 76

Presspage

JUNE 19, 2018

They prefer straightforward navigation that makes clear how to find the assets they are seeking. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? ‘So what?

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Automotive Mobile Interviews Video 117

Beyond PR

APRIL 27, 2016

With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

MAY 31, 2016

It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. PR is about parties and special events. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches.

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