Prohibition

FEBRUARY 13, 2024

It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

Technology 147

Technology Film Viral Ethics 147

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.

B2B 170

B2B Brand Branding Education 170

Newsfile

FEBRUARY 28, 2024

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis 249

Crisis Crisis Management Viral How To 249

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Take time to avoid a viral disaster. But if you want your brand to avoid a viral disaster, take a minute to ask your PR firm a few pointed questions.

Policies 181

Policies Marketing Viral Pitching 181

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis 100

Crisis Crisis Management How To Viral 100

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube.

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YouTube Ethics Crisis Industry 48

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney.

How To 238

How To Wikipedia Viral Ethics 238

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. No, our job is to keep social media ethical. Twitter and Facebook both contain plenty of fake followers.

Social Media 106

Social Media Media Viral Facebook 106

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow recommends looking for ethical short cuts to kick-start your career or your business. Or why one athlete excels when others who seem equally talented do not?

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Airlines Viral Sports Ethics 100

PR in High Definition

SEPTEMBER 27, 2021

For example, the file sharing service WeTransfer had a viral, offbeat campaign entitled ‘ Please Leave’ , narrated by poet Roxane Gay, reminding audiences of their values of putting people first, and the importance of creativity. Being vulnerable to stand out in the crowd.

Viral 62

Viral Crisis Industry Reputation 62

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. The ethical side of newsjacking needs to be considered at every turn. When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 102

Ethics Trends Social Media SEO 102

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Case Study Course 74

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Onclusive

JUNE 1, 2023

This is crucial for understanding what topics are important to your many stakeholder groups. Trend spotting becomes easy As a PR or Comms pro, it’s essential to stay up to speed with the latest trends and topics in your industry so you can create timely, relevant stories that engage your audiences and position your brand as a leader.

Strategy 370

Strategy Communications Reputation Measurement 370

Ethical Voices

SEPTEMBER 22, 2022

This week there were quite a few ethical issues. TikTok was involved in two, including it suggesting misinformation to promoting unhealthy viral challenges. Is It Ethical for Employers to Monitor Your Social Media? Where is the ethical line between your work and personal life? million in debt. Is there one?

Ethics 52

Ethics Viral Banking Engineering 52

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Ethically ambiguous? Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.” asks Preston. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” The Effects of PR Ethics on Media Bias If this survey question feels like it’s piling on the media, it’s not intended to do so.

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Survey Data Media Ethics 156

MaccaPR

SEPTEMBER 13, 2016

The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. That inspired Lochte to double-down on the false story on his Instagram acco unt and then swear to NBC-TV that “we wouldn’t make this up.” But he did, oh how he did. Lesson #6 - Act Like a Boy Scout And Prepare Your Brand For the Worst.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Showing enthusiasm as well as an obvious work ethic can only help. Her self-deprecating tweet about the mistake went viral, which prompted Microsoft reps to offer reassurance. Update your supervisor frequently (but not too frequently) on what you’re doing and when you anticipate finishing. Be proactive, but not pushy. Be professional.

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Internal International How To Skype 160

Mindful Marketing

NOVEMBER 6, 2022

Most of us have seen lifelike deepfakes, which are easy to find on the web , but the most eerily realistic ones likely have been created by the Belgian company Metaphysic , whose viral videos employing American actor Miles Fisher to deepfake Tom Cruise were highlighted in an illuminating NBC Today segment about the technology.

Marketing 77

Marketing LinkedIn Technology Comparison 77

MaccaPR

NOVEMBER 30, 2017

But it’s worth considering that the same social media and PR channels that blew the 'Fearless Girl' sculpture into a global viral phenomenon also facilitated the blow back against State Street when it was exposed as not living up to the values it evangelized for with 'Fearless Girl’. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. New York Times best-selling author, global keynote speaker, and digital media entrepreneur. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Mindful Marketing

AUGUST 9, 2018

PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” Gaining likes, shares, and followers is key to her success, and to have a post go viral is golden. ” Ethics, however, is not simply a matter of ‘legal’ or ‘illegal.’ ” Wow.

Social Media 50

Social Media Airlines Privacy Media 50

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 172

Ethics Communications Nonprofit Journalism 172

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. "Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. Perhaps Proctor & Gamble, maker of Tide, could have anticipated the candy-like appeal its colorful, round detergent balls would have to consumers.

Chemicals 50

Chemicals Viral Consumer Study 50

Stephen Waddington

AUGUST 27, 2018

Other challenges include ethics, power, propaganda and Western bias. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. Table 3: Academic criticism of the Excellence Theory. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? That’s the kind of communication that goes viral. It’s not enough to be the good guys and wait and expect that your worth will be recognized. Today, we need to go on the attack. Those currently in power have mastered that practice. Of course not.

How To 52

How To Insurance Insurance Ethics 52

Mindful Marketing

JANUARY 12, 2020

After her initial tweet went viral (over 88K retweets and more than 226K likes), she said she had to hire four people to help her sort through all of the messages, verify the donations, and send out over 10,000 nude photos. In contrast, Ward apparently incurred some direct costs from her philanthropy.

Instagram 66

Instagram Viral Ethics Financial 66

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? This issue sometimes creates further ethical issues listed in this section. However, online abuse comes with a specific set of problems and ethical concerns.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a Later that day, the company’s abbreviated blog post went up. a relatively tiny sum?—?on on approximately 3,000 ads.”. It only raised new questions.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44