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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

Ethics 94
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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis 249
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. What is Viral Marketing?

Viral 52
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 152
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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis 100
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Marcomms: A year in pictures

PR in High Definition

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube.

YouTube 48
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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74