Bianchi Biz Blog

AUGUST 3, 2023

Ensuring Accuracy and Validating Output – Generative AI tools may produce inaccurate or biased information that could damage customer relationships, risk lawsuits or tarnish a company’s reputation. Training and Education – Employees who use AI tools must receive appropriate training on how to use them responsibly and effectively.

Automotive 78

Automotive Policies Employee Corporate 78

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 62

Reputation Employee Film Internal 62

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To build and enhance organisational reputation.

Publicity 72

Publicity Ethics Training Education 72

Landis PR

JUNE 26, 2023

By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns. As professionals, we are entrusted by our clients to be ethical and transparent in our work. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

Stephen Waddington

APRIL 24, 2018

It's an incredibly useful piece of work that enables employers to understand their team’s existing strengths and identify where training resources need to be committed. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To build and enhance organisational reputation 7.

Education 95

Education Ethics Resources Software 95

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. At Stern, we provide support through guidance, training and opportunities to expand our team members’ talents.

Groups 104

Groups Employee Strategy Ethics 104

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. The final lesson from this train wreck is the importance of transparency and having concrete information around decisions of this magnitude.

Crisis 36

Crisis How To Guidelines Reputation 36

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications.

Training 65

Training Ethics Data Analysis 65

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. So, if you haven’t jumped on the social commerce train yet, your competitors are likely already in the process of doing so. Social commerce is not a standalone sales channel; it’s also about boosting your brand’s visibility.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

NOVEMBER 9, 2015

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. How to Prevent a Social Media Crisis.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. Ideally, your creators are trained to use journalistic principles in creation. PR is the guardian of reputation. 61% trust academic experts.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 198

Writing Communications Marketing B2B 198

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. But it was a struggle for me ethically.

Ethics 52

Ethics Strategy Real Estate Local 52

PR in High Definition

MAY 24, 2023

They are using the technology to help them with various work tasks, but have a huge fear of managers finding out. Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction. In B2B, the sales process often starts with Google!

Google 62

Google Engineering Tools Privacy 62

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas.

Employee 141

Employee Software Survey Tools 141

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Navigating the Ethics of Artificial Intelligence. Leading Technology and Humans Rights Scholar Who Helps AI, Video Game and App Developers Avoid Building Biases into Products.

Leadership 62

Leadership Policies Engineering Technology 62

PR Conversations

AUGUST 17, 2014

I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ). Also then as an occupation, we never seem to get a step closer to an ethical future for PR.

Education 87

Education Training Policies Crisis Management 87

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports.

Reputation 165

Reputation Apparel System Corporate 165

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” The change is worldwide, and the halo is fading even for NGOs, which previously had the highest reputation of any sector.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. They never were trained to be “communicator-in-chief,” one says. In a second.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. Also see Off Script Q&A No.

Social Media 96

Social Media Marketing Media Creativity 96

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Through this technological transformation did we expect an agency like Cambridge Analytica to be the result? Your data is in circulation ’. I have to be honest with you.

Ethics 120

Ethics Publicity Data SEO 120

Stuart Bruce

MARCH 17, 2014

and the second on ‘New business in new media environment or New media for new technologies/startups?’. Chief ‘reputational’ officer counselling CEO/C-suite/board on reputation implications before decisions are made @holmesreport #WCFDavos. I was responsible for speaking in and moderating two sessions.

Communications 153

Communications Conference Groups Reputation 153