PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 264

Ethics Automotive Technology Conference 264

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

Technology 147

Technology Film Viral Ethics 147

PRSay

DECEMBER 20, 2021

She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee. Public relations professionals also need to be very aware of cultural references for specific audiences,” Saunders said. Know your audience. Saunders underscored the importance of understanding our audiences.

Ethics 132

Ethics LinkedIn Social Media Agency 132

5W PR

FEBRUARY 12, 2023

Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. It also means fashion brands are going to become a lot more transparent about their work ethics. They can include them in their social media content, and website.

Trends 88

Trends Fashion Brand Branding 88

5W PR

JUNE 2, 2023

Sustainability in Fashion Sustainability in fashion refers to the use of environmentally friendly materials, ethical production practices, and responsible waste management. Using Social Media Platforms Social media is a powerful tool for communicating sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

Maxim Behar

AUGUST 4, 2022

Maxim: On that day, a very important day, anything Mr. Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media.

Ethics 52

Ethics Newspapers Government Television 52

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Social media platforms offer direct communication with consumers. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.

Consumer 94

Consumer Social Media Education Advertising 94

5W PR

FEBRUARY 12, 2023

Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. It also means fashion brands are going to become a lot more transparent about their work ethics. They can include them in their social media content, and website.

Trends 78

Trends Fashion Brand Branding 78

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). These are some of the same kinds of ethical challenges we have faced before in an updated format.

Journalism 156

Journalism Ethics Customer Service Report 156

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. It’s opinions on social media all day long, 24/7.

Ethics 90

Ethics Journalism Radio Television 90

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. First, the media are interactive. That is, to remain silent.

Ethics 69

Ethics Social Media Travel Newspapers 69

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. Are there still two sides to every story? Perhaps not, according to a survey of “11,889 U.S.-based

Survey 96

Survey Communications Media Engineering 96

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. This movement refers to the intentional act of influencers reducing their partnerships with brands and promoting a more authentic and genuine connection with their audience. billion in 2023.

Trends 52

Trends Marketing Ethics Consumer 52

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? Auditing and optimizing your social media presence. Auditing and optimizing your social media presence. Google you. Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The halo effect, also known as the physical attractiveness stereotype, refers to the habitual tendency of people to rate attractive individuals more favorably for their personality traits or characteristics than those who are less attractive.”

Journalism 52

Journalism Ethics Analysis eBook 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Websites and digital television are technically broadcast media at the same time. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It does not provide information about sources and will make up references. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media. Herein lies a limitation of the use of AI in public relations.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

PRSay

JANUARY 16, 2020

This refers to targeted online attacks that employ realistic-looking content, fake-news sites and even AI-driven synthetic “influencers” to exploit an individual’s or organization’s reputational vulnerbilities. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

Reputation 182

Reputation Privacy Banking Ethics 182

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. Meltwater starts at $4,000 (annually).

Software 89

Software Print Tools SEO 89

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Organizations are only as strong as how they respond in moments of crisis. Spark new ideas.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. One of our leaders refers to ChatGPT as an “intelligent idiot.” Compare this to the 4.5 years it took Facebook to hit that milestone.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. One of our leaders refers to ChatGPT as an “intelligent idiot.” Compare this to the 4.5 years it took Facebook to hit that milestone.

Publicity 78

Publicity Guidelines Training Transportation 78

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. Offer encouragement and express solidarity, strengthening their conviction in their choice.

eBook 52

eBook Journalism Examples Resources 52

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. The reality is that we found very limited reference to the phrase “artificial intelligence” or acronym AI. Most tools are focused on media relations or the automation of PR processes.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. I think it’s easy for a business to dismiss the risk of manipulation or worse, disinformation, as only relevant in politics, which makes it vulnerable.

Film 87

Film Ethics Employee Data 87

Sword and the Script

NOVEMBER 7, 2023

The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes. Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 141

Employee Software Survey Tools 141

Buzzstream

NOVEMBER 28, 2023

This is also referred to as passive link building. The post ranks for the keyword and when looking at the anchor text in a backlink report from Ahrefs, you can see that bloggers are naturally referring to the content within their posts. Their Home Health Care Costs post has 115 Referring Domains.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

This is also referred to as passive link building. The post ranks for the keyword and when looking at the anchor text in a backlink report from Ahrefs, you can see that bloggers are naturally referring to the content within their posts. Their Home Health Care Costs post has 115 Referring Domains.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

This is also referred to as passive link building. The post ranks for the keyword and when looking at the anchor text in a backlink report from Ahrefs, you can see that bloggers are naturally referring to the content within their posts. Their Home Health Care Costs post has 115 Referring Domains.

How To 62

How To Google SEO Pitching 62

Melissa Agnes

SEPTEMBER 4, 2014

Alternatively, we often recommend the “stick,” which we usually label to refer to a cease and desist letter. However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney. Choosing the Right Solution.

How To 238

How To Wikipedia Viral Course 238

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98