PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Maxim Behar

MAY 13, 2024

And the second, which is very important - for the first time in journalistic history, there is media that’s measurable. How will you measure that in a newspaper? On Twitter, which is very poorly represented in Bulgaria, perhaps not at all because everyone uses pseudonyms. Let’s say, on page 9, bottom right, there's a news story.

Social Media 64

Social Media Newspapers Television Radio 64

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Burrelles Fresh Ideas

JANUARY 16, 2024

The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. Contact us here for more information on how we can help with your monitoring and measurement needs. Organizations need to be transparent and truthful to navigate the fast-paced dissemination of information.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Connecting time-lines to topics the CIPR already covers, is important.

Strategy 83

Strategy Ethics Facebook Twitter 83

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Social Media Monitoring? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. A sound approach to program measurement won’t necessarily prevent a blogger outreach disaster. Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous.

Policies 181

Policies Marketing Viral Pitching 181

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. It is respectful, ethical, and more effective to put effort and consideration into each of your content types. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Cision

NOVEMBER 12, 2015

Measure ROI. Use tools like Wistia , Vzaar and YouTube analytics to get the numbers and the insights needed to measure your video content marketing efforts. . You can find him on Twitter @vivekrpatel. By posting your videos to your business’s website, you can reap the SEO value of those videos.

Video 120

Video Strategy Marketing YouTube 120

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. I appreciate your comments by email, Facebook and Twitter. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 10, 2011

PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. Moreover, AVEs are (finally) being dropped as a tool for measurement. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. No, that doesn’t mean I don’t like my friends or family.

Meeting 40

Meeting Communications Marketing Community 40

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension. The wake up call.

Publicity 87

Publicity Ethics Technology Government 87

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have met so many remarkable professionals through blog posts I have written, or a comment that I made on someone else’s blog, or a twitter chat in which I participated. How awesome is that?

Education 150

Education Training Course Social Media 150

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Practice is staying focused on hierarchical and strictly systematic, measurable models. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. I see lots of content on NFTs, Twitter, and Facebook getting lots of shares. So let’s take a look at everything you need to know about relevant links.

How To 62

How To Google SEO Pitching 62

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 101

Interviews Publicity Technology Social Media 101

Waxing UnLyrical

MARCH 15, 2013

Hello, measurable objectives, where did you go? In PR : What all measurement geeks want to do to A(d) V(alue) E(quivalency). In PR : You can’t build a solid program until you’ve done your research, and know what measurable objectives you’re trying to reach. In PR : Measurement is frightening. out, I say!”

Publicity 111

Publicity Measurement Community Crisis 111

Stephen Waddington

OCTOBER 4, 2020

What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. You can connect with him on Twitter and ask a question @peterholt99. COVID-19 has forced practitioners to look to channels beyond earned media, if they weren’t before. Further information Pete has shared his manifesto on his blog.

Meeting 78

Meeting Government Energy Employee 78

PR Conversations

JULY 24, 2018

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Dr. Heather Yaxley: It is interesting to see some momentum around measurement and evaluation triggered in large part by publication of the Barcelona Principles in 2010. Can we do that?

Publicity 46

Publicity Study Government Internal 46

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

PR Conversations

DECEMBER 11, 2014

See, Twitter reaction to events often at odds with overall public opinion.). I lost the argument, despite providing evidence that informed consent and respondent anonymity are accepted norms in ethical research practice: “If the Respondent [.] The Twitterverse, for example, is not reliable as a litmus test for public sentiment.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

NOVEMBER 9, 2015

Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. ” And also because I wrote it.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Comment as pts moderator Jackson Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. pts Settings.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

FEBRUARY 27, 2015

Which is why I thought Luke O’Neill ‘s recent Daily Beast article as to why the powerful self-destruct on Twitter was such a good read. It’s hard to resist the lure of being a pseudo-celebrity on Twitter (or any social network), as Geoff Livingston wrote the other day. ” This is true. ” This is true.

Social Media 40

Social Media How To Media Twitter 40

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

NOVEMBER 9, 2016

The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts.

Storytelling 87

Storytelling Measurement Ethics Web 87

Waxing UnLyrical

FEBRUARY 9, 2015

If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. Joel keeps a fairly low profile on Twitter, but comes up with all sorts of goodies in a Facebook group we both belong to.

Social Media 40

Social Media Media Community Web 40

Stuart Bruce

MAY 29, 2016

It’s even worse as it appears it was actually John Simpson’s own personal Twitter account that revealed the existence of the ‘unapproved’ site enabling the Daily Mail to write its exposé. But Simson’s excuse, via an unnamed BBC spokesperson, appears to be that he wasn’t even responsible for that. Do ex-journalists have a role in PR teams?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Think about what your brand wants to achieve.

Strategy 74

Strategy Trade Shows Case Study Course 74

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Twitter is the world’s largest suggestion box. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

NOVEMBER 11, 2010

Until his health started failing (he suffered two heart attacks), he awoke religiously with the sun, had an impeccable work ethic and, above all, put family first. Comment as pts moderator Jagan Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 105

Facebook Twitter Transportation Measurement 105

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!) they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 8, 2017

This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. While I do recognize it’s a slippery slope, and the ethics are a worthy discussion, in this case, the impact is harmless and even beneficial to both sides. That insight certainly shaped my next media relation move.

Software 70

Software Tools Pitching Media Relations 70