Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. I appreciate your comments by email, Facebook and Twitter. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 9, 2015

Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Couch Control: Measurement Therapy for PR Pros. Its effects are cultivated, complex and cumulative. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Case Study Course 74

Waxing UnLyrical

FEBRUARY 27, 2015

And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. Which is why I thought Luke O’Neill ‘s recent Daily Beast article as to why the powerful self-destruct on Twitter was such a good read. How to use social media (not). ” This is true.

Social Media 40

Social Media How To Media Twitter 40

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Stuart Bruce

MAY 29, 2016

It’s even worse as it appears it was actually John Simpson’s own personal Twitter account that revealed the existence of the ‘unapproved’ site enabling the Daily Mail to write its exposé. However, being part of the team isn’t the same as providing strategic PR leadership. Do ex-journalists have a role in PR teams?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. more ethical colleagues. During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Twitter is the world’s largest suggestion box. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Maxim Behar

MAY 31, 2021

Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. It is very important to know how to change the leadership and how to bring new elements. We should immediately recognize and apologize and take measures. I would add also ethics and honesty for our industry.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Sentiment around these questions suggests judicious use is well-advised.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Stephen Waddington

SEPTEMBER 18, 2020

A chapter a day will also be published on the website and shared via @weareproofed on Twitter. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Katy Howell.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics.

Ethics 52

Ethics Internal International Course 52

Cision

APRIL 27, 2017

Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. For example, how many angry people on Twitter did I turn into happy people on Twitter today?

Data 264

Data Leadership Tools Advertising 264

Deirdre Breakenridge

APRIL 5, 2019

What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! Boolean Search on Leadership, Communication Qualities and Emotion Graphic 2.

Infographics 266

Infographics Communications Leadership Social Media 266

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. We’ll look at ethics and governance. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Zuckerberg’s continues to be mentioned alongside X owner (formally Twitter), with the launch of Threads as a key driver. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Zuckerberg’s mentions this quarter continued to be intertwined with the X (formally Twitter) owner, with the launch of Threads as a key driver.

Media 195

Media Reputation Data Leadership 195

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

You can follow Tonia on Twitter at @tonia_ries. And we saw a spike in engagement with trusted sources early in the pandemic, both on Facebook and on Twitter. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. Just above the line.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164