Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 75

Ethics Community Internal International 75

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have met so many remarkable professionals through blog posts I have written, or a comment that I made on someone else’s blog, or a twitter chat in which I participated. How awesome is that?

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

MARCH 15, 2013

Hello, measurable objectives, where did you go? In PR : What all measurement geeks want to do to A(d) V(alue) E(quivalency). In PR : You can’t build a solid program until you’ve done your research, and know what measurable objectives you’re trying to reach. In PR : Measurement is frightening. out, I say!”

Publicity 111

Publicity Measurement Community Crisis 111

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

NOVEMBER 9, 2015

Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 40

Conference Internal International Leadership 40

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

FEBRUARY 27, 2015

Which is why I thought Luke O’Neill ‘s recent Daily Beast article as to why the powerful self-destruct on Twitter was such a good read. It’s hard to resist the lure of being a pseudo-celebrity on Twitter (or any social network), as Geoff Livingston wrote the other day. ” This is true. ” This is true.

Social Media 40

Social Media How To Media Twitter 40

Waxing UnLyrical

FEBRUARY 9, 2015

If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. Joel keeps a fairly low profile on Twitter, but comes up with all sorts of goodies in a Facebook group we both belong to.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Comment as pts moderator Jackson Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. pts Settings.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

AUGUST 8, 2017

NewsAI is currently working out of a space called the Varick Street Incubator , an initiative by the New York Economic Development Corporation. This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. That insight certainly shaped my next media relation move.

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

OCTOBER 27, 2023

I believe the strategic management paradigm now is practiced in most major corporations, and I believe a major challenge for the profession is to reinstitutionalize public relations in the same way in the minds and practice of others. Thus, they are not really measuring “public” opinions. They would have no shared principles or values.

Reputation 52

Reputation Social Media Internal International 52

Maxim Behar

MAY 31, 2021

Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. more ethical colleagues. Dr. Gregor Halff is professor of corporate communication practice at Singapore Management University (Singapore) and visiting faculty at the European School for Management and Technology in Berlin.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). Source: PR Measurement ). Source: Should PR Report to the CEO or CMO ).

Survey 176

Survey Marketing B2B Study 176

Maxim Behar

JULY 2, 2023

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market. And, for the first time ever in history – media are measurable.

Ethics 52

Ethics Internal International Course 52

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. We’ll look at ethics and governance. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Onclusive

OCTOBER 9, 2023

Zuckerberg’s continues to be mentioned alongside X owner (formally Twitter), with the launch of Threads as a key driver. This dominance may be due to the fallout of recent regulation scandals e.g. A federal lawsuit citing racial discrimination at Tesla, or increased calls for better measures to safeguard children on social media platforms.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

Zuckerberg’s mentions this quarter continued to be intertwined with the X (formally Twitter) owner, with the launch of Threads as a key driver. A CEO is the embodiment of a company’s values, vision, and ethical standards. Stakeholders are going to scrutinize both the corporate decisions and personal conduct of CEOs.

Media 195

Media Reputation Data Leadership 195

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . Follow me on Twitter. Daniel Lemin, President, One Good Brand. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Following the Deepwater Horizon disaster BP was impersonated on Twitter, adding to its image problems.

Reputation 130

Reputation Viral Employee Customer Service 130