Remove Ethics Remove Measurement Remove Radio Remove Twitter
article thumbnail

Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim Behar: Good morning to Radio Focus! At the World Organization, we accepted these principles for ethical behavior in using AI. Ethics and regulations."

Radio 59
article thumbnail

Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. I agree that television and radio are faster than that - and currently, the most important thing is the speed of reporting the news - but still, nothing is faster than social media. That’s the first benefit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167
article thumbnail

Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Thanks to some of the popular social media platforms like TikTok, Instagram, X (formerly Twitter), and others, the practice of social media accessibility is no longer a nice-to-have practice but a necessity for every business and individual. Closed captions are ideal for use in accessibility measures.

article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52
article thumbnail

The art of smart thinking in public relations

PR Conversations

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Dr. Heather Yaxley: It is interesting to see some momentum around measurement and evaluation triggered in large part by publication of the Barcelona Principles in 2010. Can we do that?

article thumbnail

Storytelling, PR, and Measurement

Waxing UnLyrical

The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts.