PRSay

JUNE 9, 2021

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich. “A

Crisis 164

Crisis Ethics Publicity Marketing 164

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. Ethics must be at the core of our activity.

Ethics 95

Ethics Education Internal International 95

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. I am just finishing my term as president of my temple locally. I learned the ethics challenge very early on in my career. How augmented intelligence can help enhance our profession.

Ethics 52

Ethics Publicity Data Agency 52

PRSay

JULY 20, 2016

And that’s fine…everyone deserves some downtime, especially public relations professionals who tend to be “on” 24/7. But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. There are no vacations for ethics. After all… ethics doesn’t take vacations.

Ethics 60

Ethics Guidelines Education Local 60

Reputation Us

OCTOBER 16, 2023

So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception. According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

Reputation 167

Reputation Consumer Report Ethics 167

Waxing UnLyrical

MARCH 12, 2013

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations.

Ethics 78

Ethics Publicity Guidelines Government 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Loyalty programs Loyalty programs are an effective way to keep customers coming back.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

FEBRUARY 20, 2024

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Ethical considerations become second nature, from fair wages and safe working conditions to minimizing the company’s environmental footprint.

Consumer 78

Consumer Brand Branding Ethics 78

PRSay

OCTOBER 7, 2019

With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field.

Public Affairs 121

Public Affairs Publicity Course Ethics 121

5W PR

JULY 21, 2023

Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility. They can strengthen their connection with the community by supporting local artisans, sourcing products from local suppliers, and actively participating in neighborhood events.

Retail 78

Retail Local Consumer Community 78

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. It comes down to two things – how do you ethically deal with people with agendas?

Report 90

Report How To Ethics Nonprofit 90

PRSay

AUGUST 19, 2021

must earn the Accreditation in Public Relations before tenure and must be active in PRSA. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. I anticipate that professional development will play a much more significant role as the future of public relations evolves.

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Meeting Education Ethics Leadership 195

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.)

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Supporting local artisans and craftsmanship to reduce carbon footprint. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what?

Ethics 89

Ethics Journalism Radio Television 89

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. How is your local government benefitting the community? Keep it ethical. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Bianchi Biz Blog

OCTOBER 9, 2023

Transport Topics is a business-to-business publication that exists to provide our readers with business intelligence and insights that can help them run their organizations more effectively and better plan for the future. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria.

Transportation 99

Transportation Meeting Newspapers Media 99

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages?

Twitter 293

Twitter Community Ethics Radio 293

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. It has become the cornerstone of successful communication strategies.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Flack's Revenge

AUGUST 6, 2019

Yet asking people if they buy on belief is not the same thing as … if they’d buy from a company with a public position on a political issue with which they disagree. This movement, if successful would compel them to balance profits and ethics. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

Corporate 198

Corporate Brand Branding Agriculture 198

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Then I explain (for the bazillionth time) that that is the beauty and the challenge of public relations.

Publicity 92

Publicity Ethics Nonprofit Local 92

PRSay

APRIL 4, 2019

Visit this link for more information about the Accreditation in Public Relations process. One of the most rewarding experiences of my PR career was preparing for and obtaining my Accreditation in Public Relations. Prior to submitting my application, I attended an APR Boot Camp at a local university.

Case Study 120

Case Study Ethics Study Course 120

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. I have marched the streets of Washington, D.C.,

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System Public Affairs Employee Nonprofit 187

Maxim Behar

JUNE 23, 2022

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). Maxim Behar: “It is a great honor to be appointed as International Fellow of PRCA, the largest professional public relations community in the world.

Internal 52

Internal International Ethics Government 52

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I did data communications for our local, state and national reporting.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Public Relations professionals must not only guard against mis, mal and disinformation about their companies or clients but part of the solution to stem the tide.

Survey 136

Survey Media Report Journalism 136

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

Apparel 123

Apparel Media Ethics Interviews 123

Maxim Behar

NOVEMBER 22, 2020

About PRCA: The Public Relations and Communications Association ( PRCA ) is the world’s largest professional PR association, representing more than 35,000 PR professionals in 70 countries worldwide. The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry.

Ethics 52

Ethics Government Journalism Local 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. Don’t fall for a slick pitch. Always start with a strategic media plan and timeline.

Local 120

Local Corporate Groups Ethics 120

Stephen Waddington

APRIL 23, 2020

Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes. Here the role for public relations practitioners is planning for once lockdown eases and supporting customers and staff. Practitioners have never been busier.

Government 132

Government Crisis Exercises Retail 132

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. There’s no doubt that today, the “Papers” would have found their way to the public much more quickly. But one thing that hasn’t changed?

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Film Local Leadership Radio 136