Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business is ethical and competent. 57% are neutral about trust in NGOs.

Government 140

Government Survey Ethics Media 140

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Scott Public Relations

JULY 13, 2023

It is great that they view us as a strategic partner and understand that the influence of what we bring to the mix can actually be measured,” says Brunnen Founder and Chair Taru Nikulainen. Ethics more important than ever The latest survey clearly highlights the significance of ethical PR.

Ethics 52

Ethics Survey Insurance Insurance 52

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They’re a real fan.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 83

Ethics Radio Sports Facebook 83

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. The response underscored the organization’s role in dispensing useful and credible information about cybersecurity. Digital Remedy provided astute commentary on the implications of Nielsen’s decision.

Branding 323

Branding Brand eBook Advertising 323

Wadds Inc.

APRIL 29, 2024

The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations. Information inflation: Navigating the data deluge The value of information is declining as the volume and accessibility of content continue to grow exponentially.

Corporate 115

Corporate Trends Communications Ethics 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. She sees platforms like Media.com, which caters to media professionals’ needs, becoming more important sources of information for PR. One example?

Trends 333

Trends Industry Government Data 333

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. APR solidifies use of the RPIE framework.

Publicity 176

Publicity Case Study Ethics Study 176

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. “What you measure is what you manage,” said Gordon.

Ethics 126

Ethics Internal International Employee 126

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

Consumer 78

Consumer Financial Ethics Banking 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. What am I measuring this quarter, next quarter, this year? That is the space from where we measure true success. That is not ethical. Avoiding thought terminating cliches. I think it’s great insight.

Ethics 75

Ethics Communications Agency Technology 75

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. You can try out SEMRush’s free 7-day trial that gives you access to all the data and information available in the paid version.

Measurement 120

Measurement Advertising Advertising Google 120

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Consistency is key, and that demands long-term efforts that demonstrate a genuine commitment to transparency, ethical development, and responsible use of technology.

Publicity 78

Publicity Branding Brand Ethics 78

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Consequently, audiences have become more discerning, expecting relevant information in a polished and easily accessible format.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Reputation 195

Reputation Corporate Brand Branding 195

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

Deirdre Breakenridge

FEBRUARY 26, 2019

When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. Modern Communicators are navigating a new communications landscape.

Communications 184

Communications Skype Ethics Leadership 184

5W PR

JULY 15, 2023

Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Position the brand as a reliable source of information and guidance in the beauty and wellness industry. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement.

Corporate 78

Corporate Industry Communications Ethics 78

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. However, a social media platform can also publish accurate information.

Social Media 64

Social Media Newspapers Television Radio 64

5W PR

JANUARY 15, 2024

It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives. Measuring impact and adjusting strategies One of the distinctive features of strategic communications is the emphasis on measurement and evaluation.

Communications 78

Communications Policies Product Launch Reputation 78

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. This is a controversial text that poleaxes public relations probity and informs media descriptions of professionals to this day, using terms such as propaganda and spin. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations.

Ethics 106

Ethics Government Corporate Exercises 106

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

Brand 89

Brand Branding Marketing Ethics 89

Contently - Strategy

MAY 13, 2024

Since ads on “ walled gardens ” like Facebook and Amazon have been spiking in cost-per-sale in recent years , a shift in focus might be more cost-effective in addition to more directly measurable and controllable. Let’s say you work in marketing at that ramen company. What does a Google cookieless future look like?

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Able to deliver a sober and informed view of the potential of AI, Marcus “ tells it like it is ,” and shows AI-curious organizations how to adequately prepare themselves to engage this technology safely.

Technology 83

Technology Nonprofit Measurement Tools 83

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Always add additional information for content, like background sounds and other relevant information that adds context. It is more about delivering important information more simply and understandably for different groups of people. 1 color contrast.

Social Media 93

Social Media Media Video SEO 93

Wadds Inc.

FEBRUARY 28, 2024

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. It’s organised around themes: situational analysis, objectives and goals, strategy, tactics, measurement and Key Performance Indicators (KPIs).

Marketing 52

Marketing Ethics Internal International 52

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Then check the information 2 or 3 times. Host: What's the question? Do your research.

Radio 59

Radio Ethics How To Writing 59

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. Because, when you FEEL before you communicate, you: Face Your Fears by you’re stepping out of your comfort zone and allowing yourself to be more open to the ideas, feedback, and information that challenges the way that you are programmed to think.

Ethics 218

Ethics Exercises Energy Corporate 218

Wadds Inc.

NOVEMBER 15, 2023

It's underpinned with straight talking for marketing and public relations practitioners as well as managers to operate ethically and effectively and get to grips with issues increasingly defining business success and dominating boardroom agendas. Claire is both a Chartered PR and a Chartered Marketer.

Brand 98

Brand Branding Ethics Internal 98

Stephen Waddington

JANUARY 30, 2020

Edelman segments the public into the informed public (aged 25 to 64, colleague educated, top 25% earners and high levels of media literacy) and the mass population. The trust gap between the informed public and mass population in the UK has reached a high of 18%. Ethics and competence are the building blocks of trust.

Ethics 84

Ethics Government Survey Technology 84

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. This includes openly sharing information about intentions, actions, and outcomes. It has become the cornerstone of successful communication strategies.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This wealth of information helps you to create customer personas that are incredibly detailed and accurate. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87