Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Consequently, audiences have become more discerning, expecting relevant information in a polished and easily accessible format.

B2B 94

B2B Marketing Measurement Social Media 94

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. What am I measuring this quarter, next quarter, this year? That is not ethical.

Ethics 76

Ethics Communications Agency Technology 76

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

JULY 15, 2023

Communicate openly and honestly about the brand, products, and business practices. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Improving Patient Education and Understanding Complex medical information can often be overwhelming for patients.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Financial performance should not be the only measure of success. What stood out immediately from the article appeared in the first sentence.

Ethics 218

Ethics Exercises Energy Corporate 218

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

Brand 90

Brand Branding Marketing Ethics 90

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 8 Performance public relations.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

AUGUST 1, 2022

“More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. The need to debunk or even “pre-bunk” mis- and dis-information has risen.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 137

Survey Communications Measurement Internal 137

Onclusive

AUGUST 30, 2023

With this tool, you’re well-equipped to stay on top of what’s important and relevant and protect your brand from unexpected news and competitor activity. Competitor and risk analysis tools are another incredibly useful ally to ensure you stay informed about any negative mentions or trends related to your brand.

Brand 195

Brand Branding How To Reputation 195

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code.

Trends 105

Trends YouTube Video Social Media 105

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations.

Policies 62

Policies Employee Ethics Survey 62

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

5W PR

JUNE 12, 2020

The goal must be specific and measurable, and there must also be a timetable tied to incremental goals along the way. Other times, it means organizing and conducting surveys, focus groups and/or community meetings. An effective PR person is also a good researcher. Awareness is important.

Ethics 128

Ethics Government Data Groups 128

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. Interestingly, a reciprocal question as to whether communicators convey truthful information earned similar scores: 51% said “often” and 44% said “sometimes.” PR measurement. Sentiment around these questions suggests judicious use is well-advised. always or “never”).

Survey 123

Survey Measurement Public Affairs Storytelling 123

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. How Do You Measure Media Coverage? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

NOVEMBER 26, 2020

Tool intelligence You’ve already started your journey exploring tools by joining this event but there are plenty of other sources of information and insight. Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development. Make sure you're on the right side of ethical codes.

Tools 175

Tools How To Agency SEO 175

Stephen Waddington

APRIL 23, 2020

Safra Center for Ethics at Harvard Business Review has an international perspective, while A Sustainable Exit Strategy: Managing Uncertainty, Minimising Harm published by the Institute for Global Change looks specifically at the situation in the UK. Communities have been strengthened through the crisis. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

Maxim Behar

JULY 2, 2023

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market. And, for the first time ever in history – media are measurable.

Ethics 52

Ethics Internal International Course 52

Stephen Waddington

OCTOBER 4, 2018

We’re in the process of building an app and website to make the information accessible. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics.

Ethics 90

Ethics Tools Groups Government 90

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Having specific goals will help guide your strategy and measure success.

Retail 62

Retail Marketing Advertising Advertising 62

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. We’ll look at ethics and governance. We can use it to measure and evaluate our success. Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Maxim Behar

JUNE 12, 2024

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. That is, the media are super interactive.

Ethics 69

Ethics Social Media Travel Newspapers 69

PR Conversations

OCTOBER 27, 2023

Jim Grunig (2008) Researching on the information needs of the publics to then provide them with information is considered a two-way symmetrical exercise because it is different from dumping one-size-fits-all information.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Burrelles Fresh Ideas

MAY 30, 2023

You also need to ensure that once the information is received, audiences can meaningfully engage with it. Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. This is why accessibility is a vital attribute of any PR campaign.

How To 40

How To Ethics Education Creativity 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The #FuturePRoof community goes from strength-to-strength. PR is a social science.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 20, 2017

History and members are informing the CIPR’s 70th anniversary project. We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. You’ve two weeks to pitch.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Cision

AUGUST 21, 2017

From then on, every decision she made was ultimately informed by this goal. Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. You’d be welcome to join us. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

AUGUST 10, 2011

In an era of increased transparency, your internal stakeholders have their own unique communication and information needs to complete their jobs to the best of their ability, and to act as brand advocates. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

Ethics 75

Ethics Community Internal International 75

NewsWhip

FEBRUARY 26, 2021

This year’s central theme, information bankruptcy, underscores the gap in trust but also the opportunity for businesses, which actually experienced a rise in positive perception. This year, it’s declaring information bankruptcy. That there are bad actors domestically that are deliberately sowing this information into the system.

Brand 78

Brand Branding Media Government 78

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40