PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Doctor Spin

MAY 30, 2023

.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Learn more: P.T.

Publicity 52

Publicity eBook Ethics Resources 52

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

PR in High Definition

OCTOBER 28, 2021

There’s potential for meetings to become more creative if the metaverse allows for employees to create their own avatars or characters in the metaverse, which could completely change the perception and culture of your company, and how you communicate with your stakeholders. I didn’t know how to connect with the people there.

Communications 62

Communications Wikipedia Meeting Technology 62

Beyond PR

AUGUST 22, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

Doctor Spin

DECEMBER 3, 2023

Offer choices that lead the audience to reconsider their preconceived notions, such as presenting an environmentally friendly, ethical, and cost-effective option. Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. Source: Leadership 3 Fairhurst, G.

How To 52

How To Leadership eBook Journalism 52

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 174

Survey Marketing B2B Study 174

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Her mother (one of the first female pilots in the United States Air Force) was a reservist instructor pilot who taught her male counterparts how to fly.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Cision

JUNE 1, 2017

It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

Cision

APRIL 27, 2017

Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

AUGUST 31, 2018

I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. My job boils down to figuring out how to get my clients in front of the right eyeballs in meaningful and memorable ways.

Media 112

Media Journalism Report Video 112

Beyond PR

JUNE 1, 2017

It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 81

Sports Agency Industry Creativity 81

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions.

How To 52

How To Insurance Insurance Ethics 52

Waxing UnLyrical

JULY 17, 2015

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013. Some communicators, yes. I’m not really sure.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Subjects should have an active part in how their story is told to overcome bias. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

JANUARY 9, 2019

To figure out how to properly interact with a new boss , observe their communication style with others first. While some bosses explain to their staff how and when they want to communicate, others are not so specific. Tap into pop culture if applicable. Reaction GIFs often make the best ones.

Instagram 86

Instagram Storytelling Writing Strategy 86