Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Writing a book about a fast-moving area of technology has challenges. SW: We’re only beginning to understand AI’s impact on public relations practice.

Software 142

Software Tools Ethics Privacy 142

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 46

Financial Banking Content Marketing Writing 46

Solo PR Pro

FEBRUARY 13, 2024

Set the tone in writing A comprehensive contract is your first line of defense. Protect your finances Many solo PR Pros collect a deposit or bill upfront before beginning work to safeguard financial interests. Additionally, always maintain a financial buffer to help you manage through periods of instability or disputes.

Financial 83

Financial Banking Ethics Small Business 83

PRSay

FEBRUARY 16, 2021

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. Will you be able to legally, ethically, reputationally defend the advice you gave? Voice your concerns — often.

Communications 158

Communications Ethics Leadership Reputation 158

Stephen Waddington

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 149

Publicity Reputation Study Crisis 149

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. at Social Media Week Berlin in 2013.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Remote PR Jobs

SEPTEMBER 25, 2023

Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist. Instead, write a quality pitch email and keep your fingers crossed. Avoid Dictating As mentioned above, true journalists do not accept any sort of payment from public professionals.

Technology 100

Technology Publicity Pitching Trade Shows 100

The Hoffman Agency

JANUARY 28, 2021

He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency. It’s just not ethical. This type of financial reserve (especially if you’re looking at a three-month placement) demands a well-off background.

Internal 78

Internal International Agency Banking 78

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” –Hope for technology to be ethical. ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?”

System 78

System Technology Banking Community 78

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Wadds Inc.

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 59

Publicity Reputation Study Crisis 59

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial. Is there a separation between editorial and advertising? Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

OCTOBER 23, 2019

he said, noting he’s “done a lot of movies, and they all share in reflecting my own ethics and beliefs.”. Dreyfuss sees the importance of learning about mortgages, financial planning, creating a budget, home economics — what you need to know when you try to buy a house, work, have a family or buy a stock.

Conference 124

Conference Education Ethics Internal 124

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Such conversations emphasize and express concern about AI (artificial intelligence), AR (augmented reality) and ephemeral content (e.g., the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Times have certainly changed. Then let them know the correct facts.

Apparel 123

Apparel Media Ethics Interviews 123

Mindful Marketing

APRIL 10, 2021

However, even with this regulatory approval, the practice should raise at least two red flags, or moral concerns, that lead one to ask: Is short selling ethical? Short sellers are betting against the very companies whose financial instruments they have borrowed and sold, as well as the individuals on the receiving end of those stocks.

Financial 65

Financial Banking Retail Sports 65

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” This financial squeeze will only increase pressures to embrace cost-effective AI solutions. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

OCTOBER 4, 2020

The pandemic has shown that good financial management is essential for survival. The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. That’s not good practice.

Meeting 78

Meeting Government Energy Employee 78

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. That being said, releases can be an enormous drain on human and financial resources for large enterprises. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

APRIL 22, 2015

In those cases, the writing is on the wall that this isn’t a long-term match, especially if the client proposes something that would violate our ethics. Beyond the financial implications, don’t discount other elements of the agency-client relationship (see above) or how compelling YOUR approach to that story is.

Financial 60

Financial Agency Internal International 60

Sword and the Script

FEBRUARY 6, 2018

50% trust financial industry analysts. You can be an ethical and persuasive PR pro or marketer without selling your soul. For a long while, the pace of accounting or financial scandals – and the subsequent criminal trials and ensuing media circus – destroyed the trust in top business executives. 61% trust academic experts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Critical Mention

JUNE 22, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” Understanding the ethics of sharing. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” Understanding the ethics of sharing. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Mark My Words

DECEMBER 15, 2020

Ms Markle’s coffee investment is the first since she and Harry emigrated to pursue a private life and seek ‘financial independence’ from the royal family in California – but is still likely to ‘raise eyebrows’ at the palace, experts claim. It was awesome,’ she writes on the company website.

Instagram 60

Instagram Brand Branding Publicity 60

Communications Conversations

MARCH 6, 2018

1 social media cheerleader – championing the cause of social media at Cargill and enabling the company to use it to drive toward our financial and communication goals. Journalists already know how to write content that is compelling and interesting in a short, concise way. They understand that what you write becomes public record.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 122

Software Pitching Ethics Privacy 122

Mindful Marketing

SEPTEMBER 8, 2018

Before going further, I need to say that I really didn’t want to write about this ad. ” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? Like the ethical analysis, assessment of the commercial’s likely effectiveness has also been complicated.

Sports 50

Sports Ethics Public Affairs Analysis 50

Waxing UnLyrical

APRIL 28, 2011

Lack of work ethic. My generation has been through unprecedented prosperity (with the exception of the global financial crisis, which didn’t affect Australia too much), and realize that if we have the skills, moving around can be beneficial. When I queried why, he identified a few areas. This is out-and-out wrong.

Fashion 80

Fashion Ethics Financial Writing 80

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent.

Leadership 111

Leadership Publicity Government Journalism 111

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

MARCH 12, 2024

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. There have been codes of ethics all around the globe for a while now — perhaps for the past twenty or thirty years.

Ethics 64

Ethics Social Media Local Corporate 64

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. So, they must be monitored and analysed closely. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time.

Agency 93

Agency Trends Marketing Survey 93