PRSay

SEPTEMBER 12, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 115

Ethics Education Exercises Leadership 115

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. These are just a few examples of newsjacking that illustrate the power of timely and relevant responses to current events.

Brand 323

Brand Branding eBook Advertising 323

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

PRSay

NOVEMBER 4, 2022

You don’t yell “fire” in a crowded theater, for example, without consequences. PRSA, as the voice of our profession, has taken a stand on misinformation with the Voices4Everyone initiative that seeks to combat misinformation by promoting media literacy, and providing education and thought leadership on the topic.

Ethics 164

Ethics Social Media Education Resources 164

Contently - Strategy

SEPTEMBER 20, 2022

For example, despite existing platform policies that expressly prohibit the posting of stolen content, Facebook was reluctant to remove stolen content related to anti-vaccination and QAnon conspiracies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Be inspired.

Social Media 73

Social Media Ethics Trends Viral 73

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy. Avoiding thought terminating cliches.

Ethics 75

Ethics Communications Agency Technology 75

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Communications Conversations

MAY 14, 2020

So, that got me thinking about leadership in the PR and comms industries. Like I said, earlier in my career, I saw my fair share of people in leadership exhibiting Jordan-esque behavior. And, leaders leading with ethics and values vs. an iron fist. Would his leadership style have even survived today? We see both, right?

Leadership 88

Leadership Comparison Ethics Industry 88

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. If you’re not leading by example then you are not a true leader.

Social Media 184

Social Media Media Leadership Community 184

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Take blockchain, for example. Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

Technology 170

Technology Strategy Privacy Healthcare 170

PRSay

AUGUST 19, 2021

Although I was already tenured, the expectation was that I would lead by example for my faculty. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level?

Meeting 195

Meeting Education Ethics Leadership 195

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B 113

B2B Government Ethics Survey 113

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. And sometimes situations and the right thing to do aren’t as clear cut as the examples here.

Communications 157

Communications Ethics Leadership Reputation 157

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. For example, the Stevie American Business Awards have categories for “tech innovator of the year,” “maverick of the year,” and “woman of the year.” Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 164

Crisis Ethics Publicity Marketing 164

Deirdre Breakenridge

FEBRUARY 5, 2019

When you FEEL you’re digging deeper to discover Fears, Empathy, Ethics and Love for the mission. Millennials, for example, face the pressure to be “perfect” and we’re also seeing a spike in depression, anxiety and suicide rates amongst this group.

Communications 208

Communications Ethics Groups Video 208

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. For example, signing onto statements and expressions of solidarity can help lend the weight of your company’s brand to important unifying alliances. Humanitarian aid does not have to mean financial support.

Resources 189

Resources Ethics Internal International 189

PRSay

SEPTEMBER 11, 2023

For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. For example, facial recognition capabilities that unlock your phone, or show recommendations in your favorite streaming service. Can you share an example of how your Microsoft team uses AI?

Enterprise 184

Enterprise Tools Technology Privacy 184

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. As PR professionals, we must lead by example as to how we communicate with our stakeholders, such as our colleagues, our clients or the media. Photo credit: raw pixel ].

Ethics 157

Ethics Policies Groups Survey 157

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. In my view, professional communicators also have a moral obligation to follow these three, fundamental tenets: Set the example.

Ethics 170

Ethics Construction Television Radio 170

PRSay

JULY 10, 2023

After condemning members of Congress who had voted to overturn the 2020 presidential election results, many companies donated money to those same lawmakers, according to a report from Citizens for Responsibility and Ethics in Washington, a nonprofit watchdog group. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. They discussed the ethics of data sourcing and activation to a packed room in Aria. For that reason, CCPA was front-and-center at CES. Security concerns grow.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. It appears that Edelman’s leadership thought they could keep the GEO engagement quiet while managing any internal dissension. Adweek has receipts. That’s so not what happened.

Industry 217

Industry Reputation Groups Internal 217

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Leadership blind spots like these are not unusual. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Take Boeing, for example.

Ethics 98

Ethics Employee Crisis Internal 98

PRSay

JANUARY 8, 2019

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? For example, a well-placed story in a business publication might go far to engage a corporation’s target audience. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Reputation Us

MARCH 6, 2022

Facebook’s lackluster efforts to oust white supremacist groups from its platform, for example, resulted in a loss of user trust. The company’s leadership must earn this trust daily. This is bolstered by being ethical, working with purpose and embracing social responsibility, among other factors. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

PRSay

JANUARY 29, 2018

For example, this past year marked the 70th anniversary of the founding of the PRSA. We have formed strategic, client-agency partnerships that drive performance and build reputations. Important professional organizations and groundbreaking degree programs were created.

Survey 132

Survey Ethics Leadership Financial 132

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales.

Strategy 258

Strategy Trade Shows Case Study Course 258

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 109

Ethics Financial Agency LinkedIn 109

Deirdre Breakenridge

SEPTEMBER 9, 2019

Leads with integrity and leads by example. Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. Takes the time to communicate through videos. Shares direct and straightforward messages. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218