NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Content Marketing World. Dates: September 3-6, 2019. Location: Cleveland, Ohio.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 85

Trends Marketing Mobile Web 85

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Does it excel in enterprise data security for the private sector or are government contracts the goal? Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Many times, attorneys cannot or will not comment on a current client matter – but they can often weigh in on other business stories or trends that touch upon their practice area. Almost every business story has a legal angle to it.

Media Relations 66

Media Relations Strategy Marketing Media 66

Axia PR

DECEMBER 5, 2021

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022. Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Enterprise 62

Enterprise Marketing Trends Tools 62

Agility PR Solutions

MARCH 13, 2024

While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling.

Enterprise 110

Enterprise Company Survey Report 110

ImPRessions - Crenshaw Communications

MAY 22, 2023

Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive.

Agency 156

Agency Communications B2B Enterprise 156

Agility PR Solutions

NOVEMBER 7, 2022

New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. According to […].

Consumer 86

Consumer Enterprise Marketing Survey 86

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

How To 370

How To Biotechnology Case Study Leadership 370

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. To live stream effectively, consider the following.

Video 89

Video Strategy Marketing Instagram 89

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Agility PR Solutions

DECEMBER 21, 2022

Over the last few years, Agile practices have extended beyond software development and the IT team into other business units such as marketing and HR. finds a significant opportunity to refine and mature the growing enterprise-wide Agile adoption. New research from digital transformation tech firm Digital.ai

Leadership 78

Leadership Enterprise Software Marketing 78

NewsWhip

SEPTEMBER 12, 2023

NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. From researching the latest trends, to monitoring for crisis scenerios or positive outcomes. in our reviews — well above the minimum threshold of 4.0 ” – Mike F.,

Enterprise 78

Enterprise Small Business Software Crisis 78

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Here’s what you have: -3+ years of experience in PR, communications, or marketing. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Agility PR Solutions

SEPTEMBER 8, 2022

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

Crisis 147

Crisis B2C Enterprise B2B 147

Onclusive

JANUARY 28, 2021

We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends. Communications Manager, Mid-Market Internet Company. Don’t just take our word for it. This feedback was shared in the G2 Crowd report: . Christine K.

Customer Service 195

Customer Service Media Enterprise Technology 195

Agility PR Solutions

JANUARY 1, 2020

With the new year now upon us, new research from consulting and research firm Everest Group forecasts that uncertainty will rule supreme in 2020, despite current positive market conditions and better-than-expected enterprise performance in 2019.

Study 78

Study Enterprise Trends Groups 78

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well.

Measurement 370

Measurement How To Analysis Data 370

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Brand Branding Enterprise 147

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. Founded in 2003, 5WPR has been providing incredible PR services in the market. It is hard to deny its impact and importance especially when making your brand more recognizable and relevant.

Industry 88

Industry Enterprise Fashion Financial 88

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Brand Branding Education 170

Flack's Revenge

SEPTEMBER 15, 2020

But direct communications is being taken to a new level to support sales and more specifically, ABM (account-based marketing) programs. In this post I explain more about the ABM trend and how PR can advance key account selling goals. All well and good, but things take an interesting turn with ABM (also called key account marketing).

B2B 177

B2B Case Study Enterprise Resources 177

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Plan to Succeed. Get our recent white paper today! Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Measurement can be a mystery for many content marketers. What are your biggest B2B content marketing challenges?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.” had to offer. Be Authentic. Alfred Edmond Jr.,

Social Media 150

Social Media Trends LinkedIn Media 150

Agility PR Solutions

MARCH 2, 2023

New research from Fortune 500 digital solutions integrator Insight Enterprises finds that the key to successful digital transformation efforts may lie in optimizing app performance.

Enterprise 78

Enterprise Survey Marketing Trends 78

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. Research firm Gartner Group handily charts the stages of enterprise tech segments and associated hype in their (you guessed it) Hype Cycle reports. How Soon is Now?

Real Estate 156

Real Estate Case Study Technology Education 156

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

PR 20/20

OCTOBER 12, 2021

Attendees get access to tons of amazing speakers and thought leaders, presenting on the top marketing trends and beyond. Over the last few years, HubSpot has repositioned itself from a marketing automation solution to a true CRM platform. Operations Hub Enterprise. Customized CRM. Association improvements. HubSpot users.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

Agility PR Solutions

OCTOBER 17, 2018

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. The post Forget Big Data—“Fast Data” is the new black for retail marketers appeared first on Agility PR Solutions.

Big Data 60

Big Data Retail Data Enterprise 60

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. That approach, although understandable on the surface, misses a number of undercurrents that B2B marketers will start to encounter.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Sword and the Script

NOVEMBER 12, 2016

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. Personas ought not be viewed as a fad.

B2B 115

B2B Marketing How To Survey 115