Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. The company has done a couple of things historically that allow it to stand out in the market. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Meltwater Q2 earnings.

Software 154

Software Tools Print Technology 154

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 98

Case Study B2B Study Marketing 98

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. billion in 2021.

Advertising 104

Advertising Advertising Writing Product Launch 104

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? Worse, it’s not just dangerous to marketing, it risks the model and focus of the business. The kicker?

Marketing 60

Marketing Conference Software B2B 60

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” Here are a few data points that drew my attention: Market size and scope : “$4.5

Internal 147

Internal International Tools Software 147

Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Meltwater offers 50 suggested metrics to measure your content marketing.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Europe makes up a fifth of the market. I’m a big fan of her work.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social?

B2B 81

B2B Social Media Company Marketing 81

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120

5W PR

JANUARY 22, 2019

However, while there is some overlap, the truth is, each enterprise has a distinct purpose, priority, and metric for success. Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. For our enterprise and feature stories, we always aim to incorporate the human element as well. I get too many emails from PR people that have nothing to do with our market. In any industry, particularly in trucking, people matter most.

Meeting 59

Meeting Automotive Transportation Newspapers 59

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Barokas

DECEMBER 4, 2018

For PR and marketing professionals, October through December is arguably the busiest quarter of the year. Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. *This post originally appeared on the WTIA blog (read it here).

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

NOVEMBER 26, 2019

Cision is working with demand side platforms (DSPs) like MediaMath to allow PR, or more likely their digital marketing peers, to launch retargeting campaigns based on earned media. For this segment, alignment with marketing is critical and Cision acknowledges this is the “sweet spot” for their sales efforts.

Publicity 90

Publicity Media Advertising Advertising 90

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. How many people saw our news?” Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Beyond PR

JUNE 22, 2018

The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences. Cision’s case studies range from small business to global enterprises. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

PR 20/20

SEPTEMBER 14, 2018

As a marketer, it’s our job to live in the market and see where change is happening. Edison was as much a storyteller, marketer and mission captain as he was an inventor.". Some of our best clients are inbound marketing champions within an enterprise. Sign that permission slip, and go for it.

Enterprise 46

Enterprise Agency Creativity Print 46

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Handle your company’s email marketing efforts?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

MARCH 20, 2018

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

AUGUST 1, 2023

The multi-pitch generator is only available for enterprise customers ( see pricing ). PRophet is part of a portfolio of products grouped together under a “cloud marketing” division managed by Stagwell (NASDAQ: STGW ). People on the move Muck Rack appointed Lisa Landa as its first Chief Marketing Officer (CMO).

Software 122

Software Pitching Ethics Privacy 122

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Charting your own course and sticking to it and changing only when the market demonstrates you have to. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. There is little doubt Cision is the dominant player in the market today.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Integrate real-time social monitoring into enterprise applications. Cision Social Edition provides solutions for: Social Engagement.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Katie Paine's Measurement Blog

MAY 25, 2023

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social. You’ll want a traditional clipping service.

Measurement 52

Measurement Communications Survey System 52

Shift Communications

APRIL 21, 2015

We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason. Marketers are digging deeper, trying to get to every last bit of data to understand its meaning.

Data 60

Data B2B Big Data Marketing 60

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52