Tough Sledding

DECEMBER 20, 2019

So, I’m now officially offering my services through an enterprise I call “Stories by ToughSledding,” I bring to the table 40+ years of experience as a PR professional and storyteller, and I can help your company/organization tell a meaningful story that will command attention and engage your audiences.

Storytelling 28

Storytelling Enterprise Travel Training 28

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? How do you track where things are, where they are going, and leverage this insight for PR? Image by Free-Photos from Pixabay. The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177

PR 20/20

OCTOBER 31, 2017

Book a hackathon with PR 20/20, or learn how to host your own hackathon. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? How do you track where things are, where they are going, and leverage this insight for PR? Image by Free-Photos from Pixabay. The general idea is the same.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Ishmael's Corner

FEBRUARY 1, 2015

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Politicians certainly get the concept of how to open up. For business role models, look no further than Warren Buffet who has perfected the storytelling technique of opening up. Yet, most executives do the exact opposite.

Storytelling 60

Storytelling Enterprise Exercises Course 60

Frederik Vincx

JULY 17, 2023

Service storytelling We shared everything we learned. Jan de Boeck , Customer experience manager Vulpia group, Director Home Arthur Impact After four years stopped active development of our enterprise product for care homes. How to avoid this? Set up a home studio for video training sessions and webinars.

Software 78

Software System Training Enterprise 78

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Onclusive

DECEMBER 6, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Location: Nashville, TN.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

OCTOBER 8, 2015

When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Get the Journal to see how Humana generates employee advocacy through their social business journey! Enterprise Social Business Strategy. Storytelling. Niche Content. Five, 50, 100?

Social Media 120

Social Media Brand Branding Airlines 120

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

Prohibition

DECEMBER 16, 2022

Gesturing towards the workplace shifts born out of the pandemic, and the difficulty younger generations faced in getting on the career ladder, the campaign positions Starbucks as the perfect space for them, and other enterprising individuals, to forge their own path. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. Well, maybe not the hills. but definitely old. Do new audiences play a critical role in building the business?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Flack's Revenge

JANUARY 12, 2021

Industry analysts from firms such as Gartner can have a strong impact on a tech vendor if you know who to engage and how to engage them. Gartner, for example, is the strongest at influencing enterprise deals and driving revenue. Robin graciously agreed, and answered the following questions. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises. Maintain the edge.

Enterprise 150

Enterprise Community Education Radio 150

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

OCTOBER 26, 2015

Part 10: How To Get Blogging Ideas. Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out.

Blogging 60

Blogging Enterprise System Media 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Basically, they were this guy: Some of those journalists quit and went back to their old world.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. If you enjoyed this post, you might also like: Storytelling is the Essence of Brand Development; Off Script No.

Marketing 79

Marketing Data Wireless Industry 79

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

DECEMBER 28, 2019

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. how long it took to get traction. how far X dollars go (e.g. How to get started: Get familiar with some basic math terminology (it really is fun!). when something began.

Exercises 62

Exercises Measurement Enterprise Technology 62

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. Find your brand’s Janet van Dyne. You can always do more.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Her articles have been featured in Entrepreneur, Ragan’s PR Daily and Muck Rack, to name a few.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". Some of our best clients are inbound marketing champions within an enterprise. If you’ve got vision that you’re putting into action, you’ve got to tell your story well—and often. Once you’re sick of telling it, people are starting to understand.

Enterprise 46

Enterprise Agency Creativity Print 46

Flatiron Communications

JULY 5, 2022

In “Newsroom Innovation: What’s the Future of Storytelling, ” Michelle Manafy of Digital Content Next (a former client when it was called the Online Publisher’s Association), served as moderator to USA Today editor-in-chief Nicole Carroll and Axios executive editor Aja Whitaker-Moore. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

Shift Communications

OCTOBER 17, 2014

My main focus: how to get more ink for our clients (and how we’d get ink for future clients). One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. Very simply, I’m a problem solver.

Agency 146

Agency Pitching Training Meeting 146

Beyond PR

MARCH 30, 2018

You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. “Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

Communications Conversations

AUGUST 31, 2018

I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. My job boils down to figuring out how to get my clients in front of the right eyeballs in meaningful and memorable ways.

Media 112

Media Journalism Report Video 112

Contently - Strategy

OCTOBER 15, 2020

Why give a man to fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. We love email,” GE’s Chief Storyteller told us. “It cally for an online video format.”

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Why give a man a fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. We love email,” GE’s Chief Storyteller told us. “It cally for an online video format.”

B2B 57

B2B Content Marketing Trends Marketing 57