Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow
Sword and the Script
NOVEMBER 19, 2019
It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . Can a good story create value for a brand?
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