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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Creativity strikes back. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. But a lot of them stuck it out. The brand purpose craze.

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Top five Food and Drink PR Campaigns of 2022

Prohibition

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking! How to pitch to journalists .

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202
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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

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The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Part 10: How To Get Blogging Ideas. Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out.

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#19: Building a framework for reputation management

NewsWhip

Reputation risk vs. enterprise risk | Jump to text. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

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The Power to Look Beyond: Change Agents Bring the Future to Life

PR 20/20

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. So how do we get there? How do we put it into play? Be open to feedback and criticism.