Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. And tools like Copyleaks will become more important for PR firms and other businesses to protect sensitive data at the enterprise level.

Trends 333

Trends Industry Government Data 333

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Provide readers with some actionable tips on how to handle challenges and achieve success in the long run. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

MAY 17, 2016

Not sure how to start? Here are three tips to help your brand set itself up for measurement success. In fact, Bluewolf found that mid- to enterprise-sized companies claimed the biggest barriers to Salesforce include “accessing different types of data” and “reconciling data from different sources.”. Merge All Data Sources.

Measurement 168

Measurement Strategy System Enterprise 168

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 116

Measurement Communications Survey Web 116

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. The post How to Integrate Business Management Tools to Streamline Your PR Workflow first appeared on Burrelles.

Tools 74

Tools System How To Software 74

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Stephen Waddington

NOVEMBER 26, 2020

In this presentation I want to provide an introduction to the PR tool market, where to use tools and how to engage with a tool vendor. Enterprise social networks, messaging, scheduling, and video have all been adopted. Building a tool stack based on use cases Start defining a tool stack by asking three questions. That must change.

Tools 175

Tools How To Agency SEO 175

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Measure Results. email newsletters).

How To 120

How To Enterprise Social Media Customer Service 120

Cision

AUGUST 7, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 109

Measurement Video Technology Enterprise 109

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Solo PR Pro

DECEMBER 19, 2017

Measurement in the practice of public relations is not new. We have always used data to set and measure goals, assess the effectiveness of strategies and tactics and more. Yet, in a world where everything we do is measured, it is not always easy or free for public relations professionals to effectively measure results.

Measurement 41

Measurement Enterprise Data Strategy 41

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JUNE 23, 2015

How to Energize the Enterprise for Content Marketing. More than just documenting wins,you have to create the opportunity to document wins, to the point where everything you produced is tagged so it can be measured in analytics. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Book a hackathon with PR 20/20, or learn how to host your own hackathon. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Assess What Worked (and What Didn’t) with Marketing Score.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). You know how to go about everything in there, but you have no time. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 99

How To System Measurement Data 99

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Ragan Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Shift Communications

DECEMBER 8, 2016

Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Brand Branding 60

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. BrightEdge is a global leader in enterprise organic search and content performance. Then, it gives you guidance on how to make it better. There's a good reason for that.

Blogging 73

Blogging How To Engineering Tools 73

Beyond PR

AUGUST 9, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 65

Measurement Video Technology Enterprise 65

PR 20/20

JULY 6, 2020

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. So how can you create a successful content marketing strategy? At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” This page is designed to help you understand how to get mentioned here.

Media Relations 147

Media Relations Media Print Software 147

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. So, how can companies manage and meet these expectations? By monitoring successes, failures and valuable measurements, you’re able to continually refine and adapt your approach for the best results.

Measurement 40

Measurement Reputation Brand Branding 40

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 78

Communications Measurement Tools Enterprise 78

Shift Communications

OCTOBER 21, 2014

Today, I wanted to examine the top three challenges cited in the report and how to think about combating them. It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? How will you produce all of this content? Is audience growth important to you? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

Polaris

DECEMBER 1, 2014

Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. How much time can they commit?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed.

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Nonprofit Marketing B2B Crisis 120